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Side-by-side financial comparison of Aurora Innovation, Inc. (AUR) and CREATIVE REALITIES, INC. (CREX). Click either name above to swap in a different company.
CREATIVE REALITIES, INC. is the larger business by last-quarter revenue ($23.9M vs $1.0M, roughly 23.9× Aurora Innovation, Inc.). CREATIVE REALITIES, INC. runs the higher net margin — -8.2% vs -20100.0%, a 20091.8% gap on every dollar of revenue. CREATIVE REALITIES, INC. produced more free cash flow last quarter ($-4.6M vs $-157.0M). Over the past eight quarters, CREATIVE REALITIES, INC.'s revenue compounded faster (39.5% CAGR vs -41.2%).
Aurora Innovation, Inc., doing business as Aurora, is a self-driving vehicle technology company based in Pittsburgh, Pennsylvania. Aurora has developed the Aurora Driver, a computer system that can be integrated into cars for autonomous driving. It was co-founded by Chris Urmson, the former chief technology officer of Google/Alphabet Inc.'s self-driving team, which became known as Waymo, as well as by Sterling Anderson, former head of Tesla Autopilot, and Drew Bagnell, former head of Uber's a...
Creative Realities, Inc. is a provider of end-to-end immersive digital experience solutions, including interactive digital signage, content management software, and custom experiential design services. It primarily caters to retail, hospitality, healthcare, corporate workplace, and public sector clients across North America, helping brands enhance customer engagement and operational efficiency.
AUR vs CREX — Head-to-Head
Income Statement — Q3 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $1.0M | $23.9M |
| Net Profit | $-201.0M | $-2.0M |
| Gross Margin | -500.0% | 47.9% |
| Operating Margin | -22200.0% | 1.9% |
| Net Margin | -20100.0% | -8.2% |
| Revenue YoY | — | 117.2% |
| Net Profit YoY | 3.4% | 30.8% |
| EPS (diluted) | $-0.11 | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | — | $23.9M | ||
| Q3 25 | $1.0M | $10.5M | ||
| Q2 25 | $1.0M | $13.0M | ||
| Q1 25 | — | $9.7M | ||
| Q4 24 | — | $11.0M | ||
| Q3 24 | $0 | $14.4M | ||
| Q2 24 | $0 | $13.1M | ||
| Q1 24 | — | $12.3M |
| Q4 25 | — | $-2.0M | ||
| Q3 25 | $-201.0M | $-7.9M | ||
| Q2 25 | $-201.0M | $-1.8M | ||
| Q1 25 | — | $3.4M | ||
| Q4 24 | — | $-2.8M | ||
| Q3 24 | $-208.0M | $54.0K | ||
| Q2 24 | $-182.0M | $-615.0K | ||
| Q1 24 | — | $-109.0K |
| Q4 25 | — | 47.9% | ||
| Q3 25 | -500.0% | 45.3% | ||
| Q2 25 | -400.0% | 38.5% | ||
| Q1 25 | — | 45.7% | ||
| Q4 24 | — | 44.2% | ||
| Q3 24 | — | 45.6% | ||
| Q2 24 | — | 51.8% | ||
| Q1 24 | — | 46.9% |
| Q4 25 | — | 1.9% | ||
| Q3 25 | -22200.0% | -68.9% | ||
| Q2 25 | -23000.0% | -10.2% | ||
| Q1 25 | — | -7.4% | ||
| Q4 24 | — | -6.5% | ||
| Q3 24 | — | 7.9% | ||
| Q2 24 | — | 4.5% | ||
| Q1 24 | — | -0.6% |
| Q4 25 | — | -8.2% | ||
| Q3 25 | -20100.0% | -74.5% | ||
| Q2 25 | -20100.0% | -13.9% | ||
| Q1 25 | — | 34.6% | ||
| Q4 24 | — | -25.8% | ||
| Q3 24 | — | 0.4% | ||
| Q2 24 | — | -4.7% | ||
| Q1 24 | — | -0.9% |
| Q4 25 | — | — | ||
| Q3 25 | $-0.11 | $-0.75 | ||
| Q2 25 | $-0.11 | $-0.17 | ||
| Q1 25 | — | $0.32 | ||
| Q4 24 | — | $-0.28 | ||
| Q3 24 | $-0.13 | $0.01 | ||
| Q2 24 | $-0.12 | $-0.06 | ||
| Q1 24 | — | $-0.01 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $87.0M | $1.6M |
| Total DebtLower is stronger | — | $44.0M |
| Stockholders' EquityBook value | $2.3B | $21.5M |
| Total Assets | $2.5B | $151.0M |
| Debt / EquityLower = less leverage | — | 2.04× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $1.6M | ||
| Q3 25 | $87.0M | $314.0K | ||
| Q2 25 | $206.0M | $569.0K | ||
| Q1 25 | — | $1.1M | ||
| Q4 24 | — | $1.0M | ||
| Q3 24 | $263.0M | $868.0K | ||
| Q2 24 | $402.0M | $4.1M | ||
| Q1 24 | — | $2.9M |
| Q4 25 | — | $44.0M | ||
| Q3 25 | — | $22.0M | ||
| Q2 25 | — | $19.9M | ||
| Q1 25 | — | $23.0M | ||
| Q4 24 | — | $13.0M | ||
| Q3 24 | — | $10.7M | ||
| Q2 24 | — | $13.6M | ||
| Q1 24 | — | $12.8M |
| Q4 25 | — | $21.5M | ||
| Q3 25 | $2.3B | $21.9M | ||
| Q2 25 | $2.0B | $29.4M | ||
| Q1 25 | — | $29.9M | ||
| Q4 24 | — | $25.5M | ||
| Q3 24 | $2.0B | $28.3M | ||
| Q2 24 | $1.7B | $28.2M | ||
| Q1 24 | — | $28.8M |
| Q4 25 | — | $151.0M | ||
| Q3 25 | $2.5B | $61.3M | ||
| Q2 25 | $2.2B | $63.7M | ||
| Q1 25 | — | $67.0M | ||
| Q4 24 | — | $65.2M | ||
| Q3 24 | $2.3B | $67.6M | ||
| Q2 24 | $1.9B | $69.6M | ||
| Q1 24 | — | $68.2M |
| Q4 25 | — | 2.04× | ||
| Q3 25 | — | 1.00× | ||
| Q2 25 | — | 0.68× | ||
| Q1 25 | — | 0.77× | ||
| Q4 24 | — | 0.51× | ||
| Q3 24 | — | 0.38× | ||
| Q2 24 | — | 0.48× | ||
| Q1 24 | — | 0.44× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-149.0M | $-4.5M |
| Free Cash FlowOCF − Capex | $-157.0M | $-4.6M |
| FCF MarginFCF / Revenue | -15700.0% | -19.1% |
| Capex IntensityCapex / Revenue | 800.0% | 0.4% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-645.0M | $-8.1M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $-4.5M | ||
| Q3 25 | $-149.0M | $-1.6M | ||
| Q2 25 | $-144.0M | $773.0K | ||
| Q1 25 | — | $-2.4M | ||
| Q4 24 | — | $-1.4M | ||
| Q3 24 | $-143.0M | $544.0K | ||
| Q2 24 | $-176.0M | $2.3M | ||
| Q1 24 | — | $1.9M |
| Q4 25 | — | $-4.6M | ||
| Q3 25 | $-157.0M | $-1.7M | ||
| Q2 25 | $-151.0M | $672.0K | ||
| Q1 25 | — | $-2.5M | ||
| Q4 24 | — | $-1.4M | ||
| Q3 24 | $-150.0M | $543.0K | ||
| Q2 24 | $-187.0M | $2.3M | ||
| Q1 24 | — | $1.9M |
| Q4 25 | — | -19.1% | ||
| Q3 25 | -15700.0% | -16.2% | ||
| Q2 25 | -15100.0% | 5.2% | ||
| Q1 25 | — | -25.2% | ||
| Q4 24 | — | -12.5% | ||
| Q3 24 | — | 3.8% | ||
| Q2 24 | — | 17.3% | ||
| Q1 24 | — | 15.7% |
| Q4 25 | — | 0.4% | ||
| Q3 25 | 800.0% | 1.0% | ||
| Q2 25 | 700.0% | 0.8% | ||
| Q1 25 | — | 0.1% | ||
| Q4 24 | — | 0.0% | ||
| Q3 24 | — | 0.0% | ||
| Q2 24 | — | 0.0% | ||
| Q1 24 | — | 0.0% |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | -0.73× | ||
| Q4 24 | — | — | ||
| Q3 24 | — | 10.07× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
AUR
Segment breakdown not available.
CREX
| Service And Other | $17.3M | 72% |
| Managed Services | $4.7M | 20% |
| Installation Services | $1.7M | 7% |
