vs

Side-by-side financial comparison of Baozun Inc. (BZUN) and Ouster, Inc. (OUST). Click either name above to swap in a different company.

Baozun Inc. is the larger business by last-quarter revenue ($84.2M vs $62.2M, roughly 1.4× Ouster, Inc.).

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

Ouster, Inc. is an American lidar technology company headquartered in San Francisco, California. It builds high-resolution, digital 3D lidar sensors for use in autonomous vehicles, industrial, robotics, drones, mapping, defense, and security systems.

BZUN vs OUST — Head-to-Head

Bigger by revenue
BZUN
BZUN
1.4× larger
BZUN
$84.2M
$62.2M
OUST

Income Statement — Q2 FY2025 vs Q4 FY2025

Metric
BZUN
BZUN
OUST
OUST
Revenue
$84.2M
$62.2M
Net Profit
$-1.7M
Gross Margin
60.2%
Operating Margin
-1.7%
1.5%
Net Margin
-2.0%
Revenue YoY
106.6%
Net Profit YoY
EPS (diluted)
$0.10

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
OUST
OUST
Q4 25
$62.2M
Q3 25
$39.5M
Q2 25
$84.2M
$35.0M
Q1 25
$32.6M
Q4 24
$30.1M
Q3 24
$28.1M
Q2 24
$27.0M
Q1 24
$25.9M
Net Profit
BZUN
BZUN
OUST
OUST
Q4 25
Q3 25
$-21.7M
Q2 25
$-1.7M
$-20.6M
Q1 25
$-22.0M
Q4 24
Q3 24
$-25.6M
Q2 24
$-23.9M
Q1 24
$-23.8M
Gross Margin
BZUN
BZUN
OUST
OUST
Q4 25
60.2%
Q3 25
42.1%
Q2 25
45.2%
Q1 25
41.3%
Q4 24
43.8%
Q3 24
38.3%
Q2 24
33.7%
Q1 24
28.6%
Operating Margin
BZUN
BZUN
OUST
OUST
Q4 25
1.5%
Q3 25
-61.4%
Q2 25
-1.7%
-76.5%
Q1 25
-73.0%
Q4 24
-85.1%
Q3 24
-98.0%
Q2 24
-93.6%
Q1 24
-99.5%
Net Margin
BZUN
BZUN
OUST
OUST
Q4 25
Q3 25
-55.0%
Q2 25
-2.0%
-58.8%
Q1 25
-67.5%
Q4 24
Q3 24
-91.1%
Q2 24
-88.4%
Q1 24
-91.9%
EPS (diluted)
BZUN
BZUN
OUST
OUST
Q4 25
$0.10
Q3 25
$-0.37
Q2 25
$-0.38
Q1 25
$-0.42
Q4 24
$-0.46
Q3 24
$-0.54
Q2 24
$-0.53
Q1 24
$-0.55

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
OUST
OUST
Cash + ST InvestmentsLiquidity on hand
$6.9M
$208.6M
Total DebtLower is stronger
Stockholders' EquityBook value
$10.7M
$261.7M
Total Assets
$25.9M
$349.5M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
OUST
OUST
Q4 25
$208.6M
Q3 25
$244.5M
Q2 25
$6.9M
$226.5M
Q1 25
$168.2M
Q4 24
$172.0M
Q3 24
$151.4M
Q2 24
$184.2M
Q1 24
$187.8M
Stockholders' Equity
BZUN
BZUN
OUST
OUST
Q4 25
$261.7M
Q3 25
$247.4M
Q2 25
$10.7M
$221.0M
Q1 25
$167.9M
Q4 24
$180.9M
Q3 24
$171.7M
Q2 24
$170.6M
Q1 24
$167.2M
Total Assets
BZUN
BZUN
OUST
OUST
Q4 25
$349.5M
Q3 25
$353.8M
Q2 25
$25.9M
$321.8M
Q1 25
$268.6M
Q4 24
$276.1M
Q3 24
$255.2M
Q2 24
$309.9M
Q1 24
$317.7M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BZUN
BZUN
OUST
OUST
Operating Cash FlowLast quarter
$-15.4M
Free Cash FlowOCF − Capex
$-37.2M
FCF MarginFCF / Revenue
-59.8%
Capex IntensityCapex / Revenue
35.0%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-64.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BZUN
BZUN
OUST
OUST
Q4 25
$-15.4M
Q3 25
$-18.3M
Q2 25
$-1.3M
Q1 25
$-4.9M
Q4 24
$-2.6M
Q3 24
$-3.8M
Q2 24
$-21.6M
Q1 24
$-5.7M
Free Cash Flow
BZUN
BZUN
OUST
OUST
Q4 25
$-37.2M
Q3 25
$-20.0M
Q2 25
$-2.2M
Q1 25
$-5.4M
Q4 24
$-4.0M
Q3 24
$-4.3M
Q2 24
$-22.0M
Q1 24
$-7.1M
FCF Margin
BZUN
BZUN
OUST
OUST
Q4 25
-59.8%
Q3 25
-50.7%
Q2 25
-6.3%
Q1 25
-16.6%
Q4 24
-13.3%
Q3 24
-15.4%
Q2 24
-81.5%
Q1 24
-27.4%
Capex Intensity
BZUN
BZUN
OUST
OUST
Q4 25
35.0%
Q3 25
4.3%
Q2 25
2.5%
Q1 25
1.7%
Q4 24
4.8%
Q3 24
2.0%
Q2 24
1.3%
Q1 24
5.3%

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Related Comparisons