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Side-by-side financial comparison of FITLIFE BRANDS, INC. (FTLF) and HEALTHY CHOICE WELLNESS CORP. (HCWC). Click either name above to swap in a different company.
FITLIFE BRANDS, INC. is the larger business by last-quarter revenue ($25.9M vs $18.7M, roughly 1.4× HEALTHY CHOICE WELLNESS CORP.). FITLIFE BRANDS, INC. runs the higher net margin — 6.3% vs -8.9%, a 15.2% gap on every dollar of revenue. FITLIFE BRANDS, INC. produced more free cash flow last quarter ($239.0K vs $-927.1K).
FitLife Brands, Inc. is a health and wellness firm developing, marketing and distributing premium nutritional supplements, sports nutrition products and weight management solutions. It serves North American fitness enthusiasts, athletes and health-focused consumers via retail and e-commerce channels.
FTLF vs HCWC — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $25.9M | $18.7M |
| Net Profit | $1.6M | $-1.7M |
| Gross Margin | 34.5% | 39.1% |
| Operating Margin | 8.8% | -7.6% |
| Net Margin | 6.3% | -8.9% |
| Revenue YoY | 72.6% | — |
| Net Profit YoY | -20.8% | — |
| EPS (diluted) | $0.16 | $-0.05 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $25.9M | $18.7M | ||
| Q3 25 | $23.5M | $19.0M | ||
| Q2 25 | $16.1M | $20.2M | ||
| Q1 25 | $15.9M | $20.3M | ||
| Q4 24 | $15.0M | — | ||
| Q3 24 | $16.0M | $18.2M | ||
| Q2 24 | $16.9M | — | ||
| Q1 24 | $16.5M | — |
| Q4 25 | $1.6M | $-1.7M | ||
| Q3 25 | $921.0K | $-1.2M | ||
| Q2 25 | $1.7M | $-339.4K | ||
| Q1 25 | $2.0M | $-712.4K | ||
| Q4 24 | $2.1M | — | ||
| Q3 24 | $2.1M | $-2.7M | ||
| Q2 24 | $2.6M | — | ||
| Q1 24 | $2.2M | — |
| Q4 25 | 34.5% | 39.1% | ||
| Q3 25 | 37.2% | 38.8% | ||
| Q2 25 | 42.8% | 40.1% | ||
| Q1 25 | 43.1% | 38.8% | ||
| Q4 24 | 41.4% | — | ||
| Q3 24 | 43.8% | 38.4% | ||
| Q2 24 | 44.8% | — | ||
| Q1 24 | 44.0% | — |
| Q4 25 | 8.8% | -7.6% | ||
| Q3 25 | 9.9% | -3.2% | ||
| Q2 25 | 15.6% | -0.2% | ||
| Q1 25 | 18.6% | -2.0% | ||
| Q4 24 | 19.2% | — | ||
| Q3 24 | 19.9% | -2.0% | ||
| Q2 24 | 21.7% | — | ||
| Q1 24 | 20.4% | — |
| Q4 25 | 6.3% | -8.9% | ||
| Q3 25 | 3.9% | -6.4% | ||
| Q2 25 | 10.8% | -1.7% | ||
| Q1 25 | 12.7% | -3.5% | ||
| Q4 24 | 13.8% | — | ||
| Q3 24 | 13.3% | -14.6% | ||
| Q2 24 | 15.5% | — | ||
| Q1 24 | 13.1% | — |
| Q4 25 | $0.16 | $-0.05 | ||
| Q3 25 | $0.09 | $-0.09 | ||
| Q2 25 | $0.18 | $-0.03 | ||
| Q1 25 | $0.20 | $-0.07 | ||
| Q4 24 | $0.22 | — | ||
| Q3 24 | $0.21 | $-0.29 | ||
| Q2 24 | $0.27 | — | ||
| Q1 24 | $0.21 | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | $3.0M |
| Total DebtLower is stronger | — | $7.3M |
| Stockholders' EquityBook value | $43.6M | $7.3M |
| Total Assets | $106.3M | $33.5M |
| Debt / EquityLower = less leverage | — | 1.00× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $3.0M | ||
| Q3 25 | — | $3.0M | ||
| Q2 25 | — | $4.7M | ||
| Q1 25 | — | $1.8M | ||
| Q4 24 | — | — | ||
| Q3 24 | — | $1.8M | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | $7.3M | ||
| Q3 25 | $46.5M | $8.5M | ||
| Q2 25 | — | $9.7M | ||
| Q1 25 | — | $10.6M | ||
| Q4 24 | $13.1M | — | ||
| Q3 24 | — | $11.6M | ||
| Q2 24 | — | — | ||
| Q1 24 | $16.5M | — |
| Q4 25 | $43.6M | $7.3M | ||
| Q3 25 | $41.9M | $5.9M | ||
| Q2 25 | $40.9M | $5.8M | ||
| Q1 25 | $38.9M | $2.1M | ||
| Q4 24 | $36.1M | — | ||
| Q3 24 | $34.2M | $2.9M | ||
| Q2 24 | $31.9M | — | ||
| Q1 24 | $29.4M | — |
| Q4 25 | $106.3M | $33.5M | ||
| Q3 25 | $110.0M | $33.7M | ||
| Q2 25 | $62.8M | $36.4M | ||
| Q1 25 | $62.2M | $34.1M | ||
| Q4 24 | $58.5M | — | ||
| Q3 24 | $58.6M | $33.2M | ||
| Q2 24 | $57.3M | — | ||
| Q1 24 | $55.5M | — |
| Q4 25 | — | 1.00× | ||
| Q3 25 | 1.11× | 1.43× | ||
| Q2 25 | — | 1.69× | ||
| Q1 25 | — | 5.01× | ||
| Q4 24 | 0.36× | — | ||
| Q3 24 | — | 3.95× | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.56× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $244.0K | $-855.1K |
| Free Cash FlowOCF − Capex | $239.0K | $-927.1K |
| FCF MarginFCF / Revenue | 0.9% | -5.0% |
| Capex IntensityCapex / Revenue | 0.0% | 0.4% |
| Cash ConversionOCF / Net Profit | 0.15× | — |
| TTM Free Cash FlowTrailing 4 quarters | $7.4M | $675.4K |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $244.0K | $-855.1K | ||
| Q3 25 | $3.7M | $-308.7K | ||
| Q2 25 | $1.2M | $1.1M | ||
| Q1 25 | $2.3M | $1.1M | ||
| Q4 24 | $957.0K | — | ||
| Q3 24 | $2.0M | — | ||
| Q2 24 | $1.6M | — | ||
| Q1 24 | $5.0M | — |
| Q4 25 | $239.0K | $-927.1K | ||
| Q3 25 | $3.7M | $-351.3K | ||
| Q2 25 | $1.2M | $988.6K | ||
| Q1 25 | $2.3M | $965.3K | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $5.0M | — |
| Q4 25 | 0.9% | -5.0% | ||
| Q3 25 | 15.6% | -1.8% | ||
| Q2 25 | 7.4% | 4.9% | ||
| Q1 25 | 14.5% | 4.8% | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 30.4% | — |
| Q4 25 | 0.0% | 0.4% | ||
| Q3 25 | 0.0% | 0.2% | ||
| Q2 25 | 0.0% | 0.4% | ||
| Q1 25 | 0.2% | 0.6% | ||
| Q4 24 | 0.0% | — | ||
| Q3 24 | 0.0% | — | ||
| Q2 24 | 0.0% | — | ||
| Q1 24 | 0.1% | — |
| Q4 25 | 0.15× | — | ||
| Q3 25 | 3.99× | — | ||
| Q2 25 | 0.68× | — | ||
| Q1 25 | 1.15× | — | ||
| Q4 24 | 0.46× | — | ||
| Q3 24 | 0.96× | — | ||
| Q2 24 | 0.60× | — | ||
| Q1 24 | 2.33× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
FTLF
| US | $24.3M | 94% |
| Other | $1.7M | 6% |
HCWC
| Retail Grocery | $17.1M | 91% |
| Food Service Restaurant | $1.7M | 9% |
