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Side-by-side financial comparison of HEALTHY CHOICE WELLNESS CORP. (HCWC) and Rumble Inc. (RUM). Click either name above to swap in a different company.

Rumble Inc. is the larger business by last-quarter revenue ($27.1M vs $18.7M, roughly 1.4× HEALTHY CHOICE WELLNESS CORP.). HEALTHY CHOICE WELLNESS CORP. runs the higher net margin — -8.9% vs -120.8%, a 111.9% gap on every dollar of revenue. HEALTHY CHOICE WELLNESS CORP. produced more free cash flow last quarter ($-927.1K vs $-31.7M).

Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".

HCWC vs RUM — Head-to-Head

Bigger by revenue
RUM
RUM
1.4× larger
RUM
$27.1M
$18.7M
HCWC
Higher net margin
HCWC
HCWC
111.9% more per $
HCWC
-8.9%
-120.8%
RUM
More free cash flow
HCWC
HCWC
$30.8M more FCF
HCWC
$-927.1K
$-31.7M
RUM

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
HCWC
HCWC
RUM
RUM
Revenue
$18.7M
$27.1M
Net Profit
$-1.7M
$-32.7M
Gross Margin
39.1%
5.5%
Operating Margin
-7.6%
-131.1%
Net Margin
-8.9%
-120.8%
Revenue YoY
-10.5%
Net Profit YoY
86.2%
EPS (diluted)
$-0.05
$-0.13

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HCWC
HCWC
RUM
RUM
Q4 25
$18.7M
$27.1M
Q3 25
$19.0M
$24.8M
Q2 25
$20.2M
Q1 25
$20.3M
$23.7M
Q4 24
$30.2M
Q3 24
$18.2M
$25.1M
Q2 24
$22.5M
Q1 24
$17.7M
Net Profit
HCWC
HCWC
RUM
RUM
Q4 25
$-1.7M
$-32.7M
Q3 25
$-1.2M
$-16.3M
Q2 25
$-339.4K
Q1 25
$-712.4K
$-2.7M
Q4 24
$-236.8M
Q3 24
$-2.7M
$-31.5M
Q2 24
$-26.8M
Q1 24
$-43.3M
Gross Margin
HCWC
HCWC
RUM
RUM
Q4 25
39.1%
5.5%
Q3 25
38.8%
-1.8%
Q2 25
40.1%
Q1 25
38.8%
-26.7%
Q4 24
-14.2%
Q3 24
38.4%
-45.4%
Q2 24
-58.8%
Q1 24
-79.5%
Operating Margin
HCWC
HCWC
RUM
RUM
Q4 25
-7.6%
-131.1%
Q3 25
-3.2%
-113.6%
Q2 25
-0.2%
Q1 25
-2.0%
-153.5%
Q4 24
-80.1%
Q3 24
-2.0%
-131.0%
Q2 24
-172.7%
Q1 24
-197.4%
Net Margin
HCWC
HCWC
RUM
RUM
Q4 25
-8.9%
-120.8%
Q3 25
-6.4%
-65.7%
Q2 25
-1.7%
Q1 25
-3.5%
-11.2%
Q4 24
-783.2%
Q3 24
-14.6%
-125.9%
Q2 24
-119.2%
Q1 24
-244.1%
EPS (diluted)
HCWC
HCWC
RUM
RUM
Q4 25
$-0.05
$-0.13
Q3 25
$-0.09
$-0.06
Q2 25
$-0.03
Q1 25
$-0.07
$-0.01
Q4 24
$-1.17
Q3 24
$-0.29
$-0.15
Q2 24
$-0.13
Q1 24
$-0.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HCWC
HCWC
RUM
RUM
Cash + ST InvestmentsLiquidity on hand
$3.0M
$237.9M
Total DebtLower is stronger
$7.3M
Stockholders' EquityBook value
$7.3M
$274.8M
Total Assets
$33.5M
$336.8M
Debt / EquityLower = less leverage
1.00×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HCWC
HCWC
RUM
RUM
Q4 25
$3.0M
$237.9M
Q3 25
$3.0M
$269.8M
Q2 25
$4.7M
Q1 25
$1.8M
$301.3M
Q4 24
$114.0M
Q3 24
$1.8M
$132.0M
Q2 24
$154.2M
Q1 24
$183.8M
Total Debt
HCWC
HCWC
RUM
RUM
Q4 25
$7.3M
Q3 25
$8.5M
Q2 25
$9.7M
Q1 25
$10.6M
Q4 24
Q3 24
$11.6M
Q2 24
Q1 24
Stockholders' Equity
HCWC
HCWC
RUM
RUM
Q4 25
$7.3M
$274.8M
Q3 25
$5.9M
$302.2M
Q2 25
$5.8M
Q1 25
$2.1M
$339.6M
Q4 24
$-63.1M
Q3 24
$2.9M
$166.1M
Q2 24
$192.7M
Q1 24
$210.7M
Total Assets
HCWC
HCWC
RUM
RUM
Q4 25
$33.5M
$336.8M
Q3 25
$33.7M
$367.2M
Q2 25
$36.4M
Q1 25
$34.1M
$391.1M
Q4 24
$195.3M
Q3 24
$33.2M
$217.2M
Q2 24
$243.2M
Q1 24
$263.0M
Debt / Equity
HCWC
HCWC
RUM
RUM
Q4 25
1.00×
Q3 25
1.43×
Q2 25
1.69×
Q1 25
5.01×
Q4 24
Q3 24
3.95×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HCWC
HCWC
RUM
RUM
Operating Cash FlowLast quarter
$-855.1K
$-29.4M
Free Cash FlowOCF − Capex
$-927.1K
$-31.7M
FCF MarginFCF / Revenue
-5.0%
-117.2%
Capex IntensityCapex / Revenue
0.4%
8.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$675.4K
$-70.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HCWC
HCWC
RUM
RUM
Q4 25
$-855.1K
$-29.4M
Q3 25
$-308.7K
$-10.6M
Q2 25
$1.1M
Q1 25
$1.1M
$-14.5M
Q4 24
$-12.4M
Q3 24
$-19.1M
Q2 24
$-21.7M
Q1 24
$-33.9M
Free Cash Flow
HCWC
HCWC
RUM
RUM
Q4 25
$-927.1K
$-31.7M
Q3 25
$-351.3K
$-12.0M
Q2 25
$988.6K
Q1 25
$965.3K
$-14.6M
Q4 24
$-12.4M
Q3 24
$-19.9M
Q2 24
$-23.1M
Q1 24
$-34.3M
FCF Margin
HCWC
HCWC
RUM
RUM
Q4 25
-5.0%
-117.2%
Q3 25
-1.8%
-48.6%
Q2 25
4.9%
Q1 25
4.8%
-61.7%
Q4 24
-40.9%
Q3 24
-79.5%
Q2 24
-102.8%
Q1 24
-193.3%
Capex Intensity
HCWC
HCWC
RUM
RUM
Q4 25
0.4%
8.5%
Q3 25
0.2%
5.7%
Q2 25
0.4%
Q1 25
0.6%
0.6%
Q4 24
0.1%
Q3 24
3.4%
Q2 24
6.1%
Q1 24
2.4%

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HCWC
HCWC

Retail Grocery$17.1M91%
Food Service Restaurant$1.7M9%

RUM
RUM

Audience Monetization$23.8M88%
Other Initiatives$3.3M12%

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