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Side-by-side financial comparison of Hims & Hers Health, Inc. (HIMS) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Hims & Hers Health, Inc. is the larger business by last-quarter revenue ($617.8M vs $340.2M, roughly 1.8× Simply Good Foods Co). Simply Good Foods Co runs the higher net margin — 7.4% vs 3.3%, a 4.1% gap on every dollar of revenue. On growth, Hims & Hers Health, Inc. posted the faster year-over-year revenue change (28.4% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $-2.5M). Over the past eight quarters, Hims & Hers Health, Inc.'s revenue compounded faster (49.0% CAGR vs 3.0%).

Hims & Hers Health, Inc. is an American telehealth company established in 2017. The company provides prescription medications, over-the-counter medications, and personal care products.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

HIMS vs SMPL — Head-to-Head

Bigger by revenue
HIMS
HIMS
1.8× larger
HIMS
$617.8M
$340.2M
SMPL
Growing faster (revenue YoY)
HIMS
HIMS
+28.7% gap
HIMS
28.4%
-0.3%
SMPL
Higher net margin
SMPL
SMPL
4.1% more per $
SMPL
7.4%
3.3%
HIMS
More free cash flow
SMPL
SMPL
$50.5M more FCF
SMPL
$48.0M
$-2.5M
HIMS
Faster 2-yr revenue CAGR
HIMS
HIMS
Annualised
HIMS
49.0%
3.0%
SMPL

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
HIMS
HIMS
SMPL
SMPL
Revenue
$617.8M
$340.2M
Net Profit
$20.6M
$25.3M
Gross Margin
71.9%
32.3%
Operating Margin
1.5%
11.0%
Net Margin
3.3%
7.4%
Revenue YoY
28.4%
-0.3%
Net Profit YoY
-20.8%
-33.7%
EPS (diluted)
$0.08
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HIMS
HIMS
SMPL
SMPL
Q4 25
$617.8M
$340.2M
Q3 25
$599.0M
Q2 25
$544.8M
$381.0M
Q1 25
$586.0M
Q4 24
$481.1M
$341.3M
Q3 24
$401.6M
$375.7M
Q2 24
$315.6M
$334.8M
Q1 24
$278.2M
$312.2M
Net Profit
HIMS
HIMS
SMPL
SMPL
Q4 25
$20.6M
$25.3M
Q3 25
$15.8M
Q2 25
$42.5M
$41.1M
Q1 25
$49.5M
Q4 24
$26.0M
$38.1M
Q3 24
$75.6M
$29.3M
Q2 24
$13.3M
$41.3M
Q1 24
$11.1M
$33.1M
Gross Margin
HIMS
HIMS
SMPL
SMPL
Q4 25
71.9%
32.3%
Q3 25
73.8%
Q2 25
76.4%
36.4%
Q1 25
73.5%
Q4 24
76.8%
38.2%
Q3 24
79.2%
38.8%
Q2 24
81.3%
39.9%
Q1 24
82.4%
37.4%
Operating Margin
HIMS
HIMS
SMPL
SMPL
Q4 25
1.5%
11.0%
Q3 25
2.0%
Q2 25
4.9%
15.6%
Q1 25
9.9%
Q4 24
3.9%
16.0%
Q3 24
5.6%
12.7%
Q2 24
3.5%
17.6%
Q1 24
3.6%
15.4%
Net Margin
HIMS
HIMS
SMPL
SMPL
Q4 25
3.3%
7.4%
Q3 25
2.6%
Q2 25
7.8%
10.8%
Q1 25
8.4%
Q4 24
5.4%
11.2%
Q3 24
18.8%
7.8%
Q2 24
4.2%
12.3%
Q1 24
4.0%
10.6%
EPS (diluted)
HIMS
HIMS
SMPL
SMPL
Q4 25
$0.08
$0.26
Q3 25
$0.06
Q2 25
$0.17
$0.40
Q1 25
$0.20
Q4 24
$0.10
$0.38
Q3 24
$0.32
$0.29
Q2 24
$0.06
$0.41
Q1 24
$0.05
$0.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HIMS
HIMS
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$228.6M
$194.1M
Total DebtLower is stronger
Stockholders' EquityBook value
$540.9M
$1.7B
Total Assets
$2.2B
$2.5B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HIMS
HIMS
SMPL
SMPL
Q4 25
$228.6M
$194.1M
Q3 25
$345.8M
Q2 25
$1.1B
$98.0M
Q1 25
$273.7M
Q4 24
$220.6M
$121.8M
Q3 24
$165.5M
$132.5M
Q2 24
$129.3M
$208.7M
Q1 24
$105.2M
$135.9M
Total Debt
HIMS
HIMS
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Q1 24
$237.7M
Stockholders' Equity
HIMS
HIMS
SMPL
SMPL
Q4 25
$540.9M
$1.7B
Q3 25
$581.0M
Q2 25
$562.7M
$1.8B
Q1 25
$549.3M
Q4 24
$476.7M
$1.8B
Q3 24
$440.1M
$1.7B
Q2 24
$362.0M
$1.7B
Q1 24
$344.5M
$1.6B
Total Assets
HIMS
HIMS
SMPL
SMPL
Q4 25
$2.2B
$2.5B
Q3 25
$2.2B
Q2 25
$1.9B
$2.4B
Q1 25
$891.7M
Q4 24
$707.5M
$2.4B
Q3 24
$602.3M
$2.4B
Q2 24
$480.5M
$2.2B
Q1 24
$448.1M
$2.1B
Debt / Equity
HIMS
HIMS
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×
Q1 24
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HIMS
HIMS
SMPL
SMPL
Operating Cash FlowLast quarter
$61.3M
$50.1M
Free Cash FlowOCF − Capex
$-2.5M
$48.0M
FCF MarginFCF / Revenue
-0.4%
14.1%
Capex IntensityCapex / Revenue
10.3%
0.6%
Cash ConversionOCF / Net Profit
2.98×
1.98×
TTM Free Cash FlowTrailing 4 quarters
$57.4M
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HIMS
HIMS
SMPL
SMPL
Q4 25
$61.3M
$50.1M
Q3 25
$148.7M
Q2 25
$-19.1M
$101.1M
Q1 25
$109.1M
Q4 24
$86.4M
$32.0M
Q3 24
$85.3M
$48.9M
Q2 24
$53.6M
$72.8M
Q1 24
$25.8M
$46.5M
Free Cash Flow
HIMS
HIMS
SMPL
SMPL
Q4 25
$-2.5M
$48.0M
Q3 25
$79.3M
Q2 25
$-69.5M
$98.9M
Q1 25
$50.1M
Q4 24
$59.5M
$31.7M
Q3 24
$79.4M
$45.0M
Q2 24
$47.6M
$72.0M
Q1 24
$11.8M
$46.1M
FCF Margin
HIMS
HIMS
SMPL
SMPL
Q4 25
-0.4%
14.1%
Q3 25
13.2%
Q2 25
-12.8%
25.9%
Q1 25
8.5%
Q4 24
12.4%
9.3%
Q3 24
19.8%
12.0%
Q2 24
15.1%
21.5%
Q1 24
4.3%
14.8%
Capex Intensity
HIMS
HIMS
SMPL
SMPL
Q4 25
10.3%
0.6%
Q3 25
11.6%
Q2 25
9.3%
0.6%
Q1 25
10.1%
Q4 24
5.6%
0.1%
Q3 24
1.5%
1.0%
Q2 24
1.9%
0.2%
Q1 24
5.0%
0.1%
Cash Conversion
HIMS
HIMS
SMPL
SMPL
Q4 25
2.98×
1.98×
Q3 25
9.43×
Q2 25
-0.45×
2.46×
Q1 25
2.20×
Q4 24
3.32×
0.84×
Q3 24
1.13×
1.67×
Q2 24
4.03×
1.76×
Q1 24
2.32×
1.40×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HIMS
HIMS

Segment breakdown not available.

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

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