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Side-by-side financial comparison of NATURES SUNSHINE PRODUCTS INC (NATR) and Vital Farms, Inc. (VITL). Click either name above to swap in a different company.

Vital Farms, Inc. is the larger business by last-quarter revenue ($213.6M vs $123.8M, roughly 1.7× NATURES SUNSHINE PRODUCTS INC). Vital Farms, Inc. runs the higher net margin — 7.6% vs 3.3%, a 4.3% gap on every dollar of revenue. On growth, Vital Farms, Inc. posted the faster year-over-year revenue change (28.7% vs 4.7%). NATURES SUNSHINE PRODUCTS INC produced more free cash flow last quarter ($7.6M vs $-32.1M). Over the past eight quarters, Vital Farms, Inc.'s revenue compounded faster (20.2% CAGR vs 5.6%).

Nature's Sunshine Products, Inc. also known as "NSP", is a manufacturer of dietary supplements, including herbs, vitamins, minerals, and personal care products. It is based in Lehi, Utah, with a manufacturing facility in Spanish Fork, Utah.

Vital Tomosi Dairy Limited is a dairy processing company in Uganda. The company is a joint venture between Vital Capital Fund, "an impact investing fund primarily focused on Sub-Saharan Africa", and "Tomosi Dairy Farms, a Ugandan producer of dairy products".

NATR vs VITL — Head-to-Head

Bigger by revenue
VITL
VITL
1.7× larger
VITL
$213.6M
$123.8M
NATR
Growing faster (revenue YoY)
VITL
VITL
+23.9% gap
VITL
28.7%
4.7%
NATR
Higher net margin
VITL
VITL
4.3% more per $
VITL
7.6%
3.3%
NATR
More free cash flow
NATR
NATR
$39.7M more FCF
NATR
$7.6M
$-32.1M
VITL
Faster 2-yr revenue CAGR
VITL
VITL
Annualised
VITL
20.2%
5.6%
NATR

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NATR
NATR
VITL
VITL
Revenue
$123.8M
$213.6M
Net Profit
$4.1M
$16.3M
Gross Margin
72.5%
35.8%
Operating Margin
4.3%
10.0%
Net Margin
3.3%
7.6%
Revenue YoY
4.7%
28.7%
Net Profit YoY
1379.4%
54.3%
EPS (diluted)
$0.23
$0.35

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NATR
NATR
VITL
VITL
Q4 25
$123.8M
$213.6M
Q3 25
$128.3M
$198.9M
Q2 25
$114.8M
$184.8M
Q1 25
$113.2M
$162.2M
Q4 24
$118.2M
$166.0M
Q3 24
$114.6M
$145.0M
Q2 24
$110.6M
$147.4M
Q1 24
$111.0M
$147.9M
Net Profit
NATR
NATR
VITL
VITL
Q4 25
$4.1M
$16.3M
Q3 25
$5.3M
$16.4M
Q2 25
$5.3M
$16.6M
Q1 25
$4.7M
$16.9M
Q4 24
$-321.0K
$10.6M
Q3 24
$4.3M
$7.4M
Q2 24
$1.3M
$16.3M
Q1 24
$2.3M
$19.0M
Gross Margin
NATR
NATR
VITL
VITL
Q4 25
72.5%
35.8%
Q3 25
73.3%
37.7%
Q2 25
71.7%
38.9%
Q1 25
72.1%
38.5%
Q4 24
72.0%
36.1%
Q3 24
71.3%
36.9%
Q2 24
71.4%
39.1%
Q1 24
71.2%
39.8%
Operating Margin
NATR
NATR
VITL
VITL
Q4 25
4.3%
10.0%
Q3 25
7.0%
10.8%
Q2 25
3.7%
12.9%
Q1 25
5.4%
13.4%
Q4 24
3.8%
7.8%
Q3 24
4.6%
6.4%
Q2 24
5.1%
11.6%
Q1 24
4.2%
16.3%
Net Margin
NATR
NATR
VITL
VITL
Q4 25
3.3%
7.6%
Q3 25
4.2%
8.3%
Q2 25
4.6%
9.0%
Q1 25
4.2%
10.4%
Q4 24
-0.3%
6.4%
Q3 24
3.8%
5.1%
Q2 24
1.2%
11.1%
Q1 24
2.1%
12.9%
EPS (diluted)
NATR
NATR
VITL
VITL
Q4 25
$0.23
$0.35
Q3 25
$0.30
$0.36
Q2 25
$0.28
$0.36
Q1 25
$0.25
$0.37
Q4 24
$-0.02
$0.23
Q3 24
$0.23
$0.16
Q2 24
$0.07
$0.36
Q1 24
$0.12
$0.43

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NATR
NATR
VITL
VITL
Cash + ST InvestmentsLiquidity on hand
$93.9M
$48.8M
Total DebtLower is stronger
Stockholders' EquityBook value
$161.6M
$351.3M
Total Assets
$261.1M
$518.7M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NATR
NATR
VITL
VITL
Q4 25
$93.9M
$48.8M
Q3 25
$95.6M
$93.8M
Q2 25
$81.3M
$108.2M
Q1 25
$86.5M
$156.3M
Q4 24
$84.7M
$150.6M
Q3 24
$78.7M
$149.5M
Q2 24
$68.7M
$133.2M
Q1 24
$77.8M
$113.8M
Total Debt
NATR
NATR
VITL
VITL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24
$2.1M
Stockholders' Equity
NATR
NATR
VITL
VITL
Q4 25
$161.6M
$351.3M
Q3 25
$166.7M
$331.2M
Q2 25
$163.7M
$309.8M
Q1 25
$167.1M
$288.9M
Q4 24
$161.0M
$269.3M
Q3 24
$162.6M
$253.4M
Q2 24
$156.4M
$238.4M
Q1 24
$159.7M
$213.3M
Total Assets
NATR
NATR
VITL
VITL
Q4 25
$261.1M
$518.7M
Q3 25
$264.8M
$481.5M
Q2 25
$254.9M
$430.8M
Q1 25
$252.7M
$376.9M
Q4 24
$240.9M
$359.3M
Q3 24
$245.3M
$344.7M
Q2 24
$235.8M
$320.5M
Q1 24
$247.3M
$300.2M
Debt / Equity
NATR
NATR
VITL
VITL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24
0.01×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NATR
NATR
VITL
VITL
Operating Cash FlowLast quarter
$9.9M
$5.8M
Free Cash FlowOCF − Capex
$7.6M
$-32.1M
FCF MarginFCF / Revenue
6.1%
-15.1%
Capex IntensityCapex / Revenue
1.9%
17.8%
Cash ConversionOCF / Net Profit
2.41×
0.35×
TTM Free Cash FlowTrailing 4 quarters
$28.8M
$-48.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NATR
NATR
VITL
VITL
Q4 25
$9.9M
$5.8M
Q3 25
$18.5M
$23.4M
Q2 25
$4.3M
$-761.0K
Q1 25
$2.6M
$5.3M
Q4 24
$12.2M
$14.8M
Q3 24
$9.6M
$10.0M
Q2 24
$1.3M
$16.1M
Q1 24
$2.2M
$23.9M
Free Cash Flow
NATR
NATR
VITL
VITL
Q4 25
$7.6M
$-32.1M
Q3 25
$16.8M
$-10.6M
Q2 25
$3.0M
$-7.6M
Q1 25
$1.5M
$2.1M
Q4 24
$10.0M
$-3.4M
Q3 24
$7.9M
$6.4M
Q2 24
$-2.0M
$10.5M
Q1 24
$-1.5M
$22.6M
FCF Margin
NATR
NATR
VITL
VITL
Q4 25
6.1%
-15.1%
Q3 25
13.1%
-5.3%
Q2 25
2.6%
-4.1%
Q1 25
1.3%
1.3%
Q4 24
8.5%
-2.0%
Q3 24
6.9%
4.4%
Q2 24
-1.9%
7.2%
Q1 24
-1.4%
15.3%
Capex Intensity
NATR
NATR
VITL
VITL
Q4 25
1.9%
17.8%
Q3 25
1.3%
17.1%
Q2 25
1.2%
3.7%
Q1 25
1.0%
1.9%
Q4 24
1.9%
10.9%
Q3 24
1.5%
2.5%
Q2 24
3.0%
3.8%
Q1 24
3.3%
0.9%
Cash Conversion
NATR
NATR
VITL
VITL
Q4 25
2.41×
0.35×
Q3 25
3.46×
1.43×
Q2 25
0.81×
-0.05×
Q1 25
0.55×
0.31×
Q4 24
1.40×
Q3 24
2.21×
1.34×
Q2 24
0.97×
0.99×
Q1 24
0.94×
1.26×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NATR
NATR

Other$68.1M55%
General Health Products$20.2M16%
Digestive Products$13.8M11%
Cardiovascular Products$12.1M10%
Personal Care Products$4.4M4%
Immunity Products$3.1M3%
Weight Management Products$2.1M2%

VITL
VITL

Eggs And Egg Related Products$205.8M96%
Butter And Butter Related Products$7.7M4%

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