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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and Vital Farms, Inc. (VITL). Click either name above to swap in a different company.
Vital Farms, Inc. is the larger business by last-quarter revenue ($213.6M vs $140.7M, roughly 1.5× Purple Innovation, Inc.). Vital Farms, Inc. runs the higher net margin — 7.6% vs -2.3%, a 9.9% gap on every dollar of revenue. On growth, Vital Farms, Inc. posted the faster year-over-year revenue change (28.7% vs 9.1%). Purple Innovation, Inc. produced more free cash flow last quarter ($-7.8M vs $-32.1M). Over the past eight quarters, Vital Farms, Inc.'s revenue compounded faster (20.2% CAGR vs 8.3%).
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
Vital Tomosi Dairy Limited is a dairy processing company in Uganda. The company is a joint venture between Vital Capital Fund, "an impact investing fund primarily focused on Sub-Saharan Africa", and "Tomosi Dairy Farms, a Ugandan producer of dairy products".
PRPL vs VITL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $140.7M | $213.6M |
| Net Profit | $-3.2M | $16.3M |
| Gross Margin | 41.9% | 35.8% |
| Operating Margin | -1.6% | 10.0% |
| Net Margin | -2.3% | 7.6% |
| Revenue YoY | 9.1% | 28.7% |
| Net Profit YoY | 62.1% | 54.3% |
| EPS (diluted) | $0.03 | $0.35 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $140.7M | $213.6M | ||
| Q3 25 | $118.8M | $198.9M | ||
| Q2 25 | $105.1M | $184.8M | ||
| Q1 25 | $104.2M | $162.2M | ||
| Q4 24 | $129.0M | $166.0M | ||
| Q3 24 | $118.6M | $145.0M | ||
| Q2 24 | $120.3M | $147.4M | ||
| Q1 24 | $120.0M | $147.9M |
| Q4 25 | $-3.2M | $16.3M | ||
| Q3 25 | $-11.7M | $16.4M | ||
| Q2 25 | $-17.3M | $16.6M | ||
| Q1 25 | $-19.1M | $16.9M | ||
| Q4 24 | $-8.5M | $10.6M | ||
| Q3 24 | $-39.2M | $7.4M | ||
| Q2 24 | $27.0K | $16.3M | ||
| Q1 24 | $-50.2M | $19.0M |
| Q4 25 | 41.9% | 35.8% | ||
| Q3 25 | 42.8% | 37.7% | ||
| Q2 25 | 35.9% | 38.9% | ||
| Q1 25 | 39.4% | 38.5% | ||
| Q4 24 | 42.9% | 36.1% | ||
| Q3 24 | 29.7% | 36.9% | ||
| Q2 24 | 40.7% | 39.1% | ||
| Q1 24 | 34.8% | 39.8% |
| Q4 25 | -1.6% | 10.0% | ||
| Q3 25 | -10.2% | 10.8% | ||
| Q2 25 | -13.5% | 12.9% | ||
| Q1 25 | -13.9% | 13.4% | ||
| Q4 24 | -6.0% | 7.8% | ||
| Q3 24 | -39.5% | 6.4% | ||
| Q2 24 | -12.1% | 11.6% | ||
| Q1 24 | -19.3% | 16.3% |
| Q4 25 | -2.3% | 7.6% | ||
| Q3 25 | -9.9% | 8.3% | ||
| Q2 25 | -16.5% | 9.0% | ||
| Q1 25 | -18.4% | 10.4% | ||
| Q4 24 | -6.6% | 6.4% | ||
| Q3 24 | -33.1% | 5.1% | ||
| Q2 24 | 0.0% | 11.1% | ||
| Q1 24 | -41.8% | 12.9% |
| Q4 25 | $0.03 | $0.35 | ||
| Q3 25 | $0.11 | $0.36 | ||
| Q2 25 | $0.16 | $0.36 | ||
| Q1 25 | $0.18 | $0.37 | ||
| Q4 24 | $0.08 | $0.23 | ||
| Q3 24 | $0.36 | $0.16 | ||
| Q2 24 | $0.00 | $0.36 | ||
| Q1 24 | $0.47 | $0.43 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $24.3M | $48.8M |
| Total DebtLower is stronger | $126.7M | — |
| Stockholders' EquityBook value | $-29.7M | $351.3M |
| Total Assets | $296.3M | $518.7M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $24.3M | $48.8M | ||
| Q3 25 | $32.4M | $93.8M | ||
| Q2 25 | $34.2M | $108.2M | ||
| Q1 25 | $21.6M | $156.3M | ||
| Q4 24 | $29.0M | $150.6M | ||
| Q3 24 | $23.4M | $149.5M | ||
| Q2 24 | $23.4M | $133.2M | ||
| Q1 24 | $34.5M | $113.8M |
| Q4 25 | $126.7M | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | $70.7M | — | ||
| Q3 24 | $50.8M | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | $-29.7M | $351.3M | ||
| Q3 25 | $-26.9M | $331.2M | ||
| Q2 25 | $-15.6M | $309.8M | ||
| Q1 25 | $1.3M | $288.9M | ||
| Q4 24 | $20.2M | $269.3M | ||
| Q3 24 | $28.0M | $253.4M | ||
| Q2 24 | $66.4M | $238.4M | ||
| Q1 24 | $65.5M | $213.3M |
| Q4 25 | $296.3M | $518.7M | ||
| Q3 25 | $302.1M | $481.5M | ||
| Q2 25 | $303.8M | $430.8M | ||
| Q1 25 | $293.8M | $376.9M | ||
| Q4 24 | $307.8M | $359.3M | ||
| Q3 24 | $309.3M | $344.7M | ||
| Q2 24 | $362.1M | $320.5M | ||
| Q1 24 | $382.1M | $300.2M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 3.50× | — | ||
| Q3 24 | 1.82× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-5.8M | $5.8M |
| Free Cash FlowOCF − Capex | $-7.8M | $-32.1M |
| FCF MarginFCF / Revenue | -5.5% | -15.1% |
| Capex IntensityCapex / Revenue | 1.4% | 17.8% |
| Cash ConversionOCF / Net Profit | — | 0.35× |
| TTM Free Cash FlowTrailing 4 quarters | $-41.9M | $-48.2M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-5.8M | $5.8M | ||
| Q3 25 | $-968.0K | $23.4M | ||
| Q2 25 | $-4.0M | $-761.0K | ||
| Q1 25 | $-23.1M | $5.3M | ||
| Q4 24 | $6.8M | $14.8M | ||
| Q3 24 | $1.1M | $10.0M | ||
| Q2 24 | $-8.9M | $16.1M | ||
| Q1 24 | $-16.8M | $23.9M |
| Q4 25 | $-7.8M | $-32.1M | ||
| Q3 25 | $-1.8M | $-10.6M | ||
| Q2 25 | $-7.0M | $-7.6M | ||
| Q1 25 | $-25.3M | $2.1M | ||
| Q4 24 | $5.7M | $-3.4M | ||
| Q3 24 | $101.0K | $6.4M | ||
| Q2 24 | $-11.0M | $10.5M | ||
| Q1 24 | $-19.9M | $22.6M |
| Q4 25 | -5.5% | -15.1% | ||
| Q3 25 | -1.5% | -5.3% | ||
| Q2 25 | -6.6% | -4.1% | ||
| Q1 25 | -24.3% | 1.3% | ||
| Q4 24 | 4.4% | -2.0% | ||
| Q3 24 | 0.1% | 4.4% | ||
| Q2 24 | -9.2% | 7.2% | ||
| Q1 24 | -16.5% | 15.3% |
| Q4 25 | 1.4% | 17.8% | ||
| Q3 25 | 0.7% | 17.1% | ||
| Q2 25 | 2.8% | 3.7% | ||
| Q1 25 | 2.2% | 1.9% | ||
| Q4 24 | 0.8% | 10.9% | ||
| Q3 24 | 0.9% | 2.5% | ||
| Q2 24 | 1.7% | 3.8% | ||
| Q1 24 | 2.5% | 0.9% |
| Q4 25 | — | 0.35× | ||
| Q3 25 | — | 1.43× | ||
| Q2 25 | — | -0.05× | ||
| Q1 25 | — | 0.31× | ||
| Q4 24 | — | 1.40× | ||
| Q3 24 | — | 1.34× | ||
| Q2 24 | -330.22× | 0.99× | ||
| Q1 24 | — | 1.26× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
VITL
| Eggs And Egg Related Products | $205.8M | 96% |
| Butter And Butter Related Products | $7.7M | 4% |
