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Side-by-side financial comparison of SONIC AUTOMOTIVE INC (SAH) and Viking Holdings Ltd (VIK). Click either name above to swap in a different company.

Viking Holdings Ltd is the larger business by last-quarter revenue ($4.0B vs $3.9B, roughly 1.0× SONIC AUTOMOTIVE INC). Viking Holdings Ltd runs the higher net margin — 12.9% vs 1.2%, a 11.7% gap on every dollar of revenue.

Sonic Automotive is a Fortune 500 company based in Charlotte, North Carolina, and is the fifth largest automotive retailer in the United States as measured by total revenues. The company was founded by O Bruton Smith and completed its initial public offering on the NYSE in 1997.

Norwegian Cruise Line Holdings (NCLH) is a holding company that is based in the United States and domiciled in Bermuda. It operates three cruise lines as wholly owned subsidiaries: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises. With its subsidiaries combined, it is the third-largest cruise operator in the world. It is a publicly traded company listed on the New York Stock Exchange.

SAH vs VIK — Head-to-Head

Bigger by revenue
VIK
VIK
1.0× larger
VIK
$4.0B
$3.9B
SAH
Higher net margin
VIK
VIK
11.7% more per $
VIK
12.9%
1.2%
SAH

Income Statement — Q4 FY2025 vs Q3 FY2025

Metric
SAH
SAH
VIK
VIK
Revenue
$3.9B
$4.0B
Net Profit
$46.9M
$514.0M
Gross Margin
15.5%
73.4%
Operating Margin
3.2%
15.2%
Net Margin
1.2%
12.9%
Revenue YoY
-0.6%
Net Profit YoY
-20.0%
35.4%
EPS (diluted)
$1.39
$1.15

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SAH
SAH
VIK
VIK
Q4 25
$3.9B
Q3 25
$4.0B
$4.0B
Q2 25
$3.7B
$2.3B
Q1 25
$3.7B
$718.2M
Q4 24
$3.9B
Q3 24
$3.5B
$3.6B
Q2 24
$3.5B
$2.1B
Q1 24
$3.4B
Net Profit
SAH
SAH
VIK
VIK
Q4 25
$46.9M
Q3 25
$46.8M
$514.0M
Q2 25
$-45.6M
$439.2M
Q1 25
$70.6M
$-105.5M
Q4 24
$58.6M
Q3 24
$74.2M
$379.7M
Q2 24
$41.2M
$159.8M
Q1 24
$42.0M
Gross Margin
SAH
SAH
VIK
VIK
Q4 25
15.5%
Q3 25
15.5%
73.4%
Q2 25
16.5%
55.7%
Q1 25
15.5%
17.3%
Q4 24
14.7%
Q3 24
15.6%
74.7%
Q2 24
15.6%
57.8%
Q1 24
15.8%
Operating Margin
SAH
SAH
VIK
VIK
Q4 25
3.2%
Q3 25
3.1%
15.2%
Q2 25
-0.6%
23.7%
Q1 25
4.0%
-1.3%
Q4 24
3.4%
Q3 24
3.3%
13.6%
Q2 24
3.1%
20.5%
Q1 24
3.2%
Net Margin
SAH
SAH
VIK
VIK
Q4 25
1.2%
Q3 25
1.2%
12.9%
Q2 25
-1.2%
19.1%
Q1 25
1.9%
-14.7%
Q4 24
1.5%
Q3 24
2.1%
10.6%
Q2 24
1.2%
7.7%
Q1 24
1.2%
EPS (diluted)
SAH
SAH
VIK
VIK
Q4 25
$1.39
Q3 25
$1.33
$1.15
Q2 25
$-1.34
$0.99
Q1 25
$2.04
$-0.24
Q4 24
$1.67
Q3 24
$2.13
$0.87
Q2 24
$1.18
$0.38
Q1 24
$1.20

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SAH
SAH
VIK
VIK
Cash + ST InvestmentsLiquidity on hand
$6.3M
$3.0B
Total DebtLower is stronger
$1.6B
Stockholders' EquityBook value
$1.1B
$803.5M
Total Assets
$6.0B
$11.5B
Debt / EquityLower = less leverage
1.51×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SAH
SAH
VIK
VIK
Q4 25
$6.3M
Q3 25
$89.4M
$3.0B
Q2 25
$110.4M
$2.6B
Q1 25
$64.6M
$2.8B
Q4 24
$44.0M
Q3 24
$17.6M
$2.4B
Q2 24
$67.2M
$1.8B
Q1 24
$15.1M
Total Debt
SAH
SAH
VIK
VIK
Q4 25
$1.6B
Q3 25
$1.5B
Q2 25
$1.5B
Q1 25
$1.6B
Q4 24
$1.6B
Q3 24
$1.7B
Q2 24
$1.7B
Q1 24
$1.7B
Stockholders' Equity
SAH
SAH
VIK
VIK
Q4 25
$1.1B
Q3 25
$1.1B
$803.5M
Q2 25
$1.0B
$278.3M
Q1 25
$1.1B
$-267.5M
Q4 24
$1.1B
Q3 24
$1.0B
$-688.9M
Q2 24
$944.7M
$-1.1B
Q1 24
$904.4M
Total Assets
SAH
SAH
VIK
VIK
Q4 25
$6.0B
Q3 25
$6.0B
$11.5B
Q2 25
$5.9B
$11.1B
Q1 25
$5.9B
$10.7B
Q4 24
$5.9B
Q3 24
$5.8B
Q2 24
$5.8B
Q1 24
$5.4B
Debt / Equity
SAH
SAH
VIK
VIK
Q4 25
1.51×
Q3 25
1.39×
Q2 25
1.48×
Q1 25
1.44×
Q4 24
1.49×
Q3 24
1.67×
Q2 24
1.81×
Q1 24
1.83×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SAH
SAH
VIK
VIK
Operating Cash FlowLast quarter
$66.9M
$663.9M
Free Cash FlowOCF − Capex
$-195.6M
FCF MarginFCF / Revenue
-5.1%
Capex IntensityCapex / Revenue
6.8%
Cash ConversionOCF / Net Profit
1.43×
1.29×
TTM Free Cash FlowTrailing 4 quarters
$192.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SAH
SAH
VIK
VIK
Q4 25
$66.9M
Q3 25
$167.9M
$663.9M
Q2 25
$136.8M
$470.7M
Q1 25
$195.8M
$587.9M
Q4 24
$87.7M
Q3 24
$87.8M
$828.7M
Q2 24
$-136.4M
$419.8M
Q1 24
$70.1M
Free Cash Flow
SAH
SAH
VIK
VIK
Q4 25
$-195.6M
Q3 25
$134.4M
Q2 25
$102.7M
Q1 25
$150.8M
Q4 24
$-245.5M
Q3 24
$34.5M
Q2 24
$-185.2M
Q1 24
$26.3M
FCF Margin
SAH
SAH
VIK
VIK
Q4 25
-5.1%
Q3 25
3.4%
Q2 25
2.8%
Q1 25
4.1%
Q4 24
-6.3%
Q3 24
1.0%
Q2 24
-5.4%
Q1 24
0.8%
Capex Intensity
SAH
SAH
VIK
VIK
Q4 25
6.8%
Q3 25
0.8%
Q2 25
0.9%
Q1 25
1.2%
Q4 24
8.6%
Q3 24
1.5%
Q2 24
1.4%
Q1 24
1.3%
Cash Conversion
SAH
SAH
VIK
VIK
Q4 25
1.43×
Q3 25
3.59×
1.29×
Q2 25
1.07×
Q1 25
2.77×
Q4 24
1.50×
Q3 24
1.18×
2.18×
Q2 24
-3.31×
2.63×
Q1 24
1.67×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SAH
SAH

Retail New Vehicles$1.9B48%
Other$1.2B31%
Parts Serviceand Collision Repair$515.2M13%
Finance Insurance And Other Net$202.2M5%
Wholesale Vehicles$63.9M2%
Fleet New Vehicles$24.0M1%

VIK
VIK

Segment breakdown not available.

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