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Side-by-side financial comparison of Sinclair, Inc. (SBGI) and WillScot Holdings Corp (WSC). Click either name above to swap in a different company.

Sinclair, Inc. is the larger business by last-quarter revenue ($836.0M vs $566.0M, roughly 1.5× WillScot Holdings Corp). Sinclair, Inc. runs the higher net margin — 13.0% vs -33.1%, a 46.1% gap on every dollar of revenue. On growth, WillScot Holdings Corp posted the faster year-over-year revenue change (-6.1% vs -16.7%). WillScot Holdings Corp produced more free cash flow last quarter ($149.7M vs $79.0M). Over the past eight quarters, Sinclair, Inc.'s revenue compounded faster (2.4% CAGR vs -1.8%).

Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations after Nexstar Media Group, owning or operating 193 stations across the country in over 100 markets, covering 40% of American ...

WillScot Holdings Corp is a leading provider of modular space solutions and portable storage services across North America. It serves a wide range of sectors including construction, commercial development, education, healthcare, government projects, and special events, offering flexible, scalable temporary and semi-permanent space solutions tailored to diverse client needs.

SBGI vs WSC — Head-to-Head

Bigger by revenue
SBGI
SBGI
1.5× larger
SBGI
$836.0M
$566.0M
WSC
Growing faster (revenue YoY)
WSC
WSC
+10.7% gap
WSC
-6.1%
-16.7%
SBGI
Higher net margin
SBGI
SBGI
46.1% more per $
SBGI
13.0%
-33.1%
WSC
More free cash flow
WSC
WSC
$70.7M more FCF
WSC
$149.7M
$79.0M
SBGI
Faster 2-yr revenue CAGR
SBGI
SBGI
Annualised
SBGI
2.4%
-1.8%
WSC

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
SBGI
SBGI
WSC
WSC
Revenue
$836.0M
$566.0M
Net Profit
$109.0M
$-187.3M
Gross Margin
50.4%
Operating Margin
9.6%
-32.5%
Net Margin
13.0%
-33.1%
Revenue YoY
-16.7%
-6.1%
Net Profit YoY
-38.1%
-310.0%
EPS (diluted)
$1.62
$-1.02

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SBGI
SBGI
WSC
WSC
Q4 25
$836.0M
$566.0M
Q3 25
$773.0M
$566.8M
Q2 25
$784.0M
$589.1M
Q1 25
$776.0M
$559.6M
Q4 24
$1.0B
$602.5M
Q3 24
$917.0M
$601.4M
Q2 24
$829.0M
$604.6M
Q1 24
$798.0M
$587.2M
Net Profit
SBGI
SBGI
WSC
WSC
Q4 25
$109.0M
$-187.3M
Q3 25
$-1.0M
$43.3M
Q2 25
$-64.0M
$47.9M
Q1 25
$-156.0M
$43.1M
Q4 24
$176.0M
$89.2M
Q3 24
$94.0M
$-70.5M
Q2 24
$17.0M
$-46.9M
Q1 24
$23.0M
$56.2M
Gross Margin
SBGI
SBGI
WSC
WSC
Q4 25
50.4%
Q3 25
49.7%
Q2 25
50.3%
Q1 25
53.7%
Q4 24
55.8%
Q3 24
53.5%
Q2 24
54.1%
Q1 24
54.0%
Operating Margin
SBGI
SBGI
WSC
WSC
Q4 25
9.6%
-32.5%
Q3 25
7.5%
21.0%
Q2 25
2.7%
21.5%
Q1 25
1.8%
21.3%
Q4 24
26.5%
28.9%
Q3 24
19.5%
-5.9%
Q2 24
7.7%
-0.9%
Q1 24
5.3%
22.1%
Net Margin
SBGI
SBGI
WSC
WSC
Q4 25
13.0%
-33.1%
Q3 25
-0.1%
7.6%
Q2 25
-8.2%
8.1%
Q1 25
-20.1%
7.7%
Q4 24
17.5%
14.8%
Q3 24
10.3%
-11.7%
Q2 24
2.1%
-7.7%
Q1 24
2.9%
9.6%
EPS (diluted)
SBGI
SBGI
WSC
WSC
Q4 25
$1.62
$-1.02
Q3 25
$-0.02
$0.24
Q2 25
$-0.91
$0.26
Q1 25
$-2.30
$0.23
Q4 24
$2.64
$0.48
Q3 24
$1.43
$-0.37
Q2 24
$0.27
$-0.25
Q1 24
$0.35
$0.29

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SBGI
SBGI
WSC
WSC
Cash + ST InvestmentsLiquidity on hand
$866.0M
$14.6M
Total DebtLower is stronger
$4.4B
$3.6B
Stockholders' EquityBook value
$443.0M
$856.3M
Total Assets
$5.9B
$5.8B
Debt / EquityLower = less leverage
9.84×
4.15×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SBGI
SBGI
WSC
WSC
Q4 25
$866.0M
$14.6M
Q3 25
$526.0M
$14.8M
Q2 25
$616.0M
$12.8M
Q1 25
$631.0M
$10.7M
Q4 24
$697.0M
$9.0M
Q3 24
$536.0M
$11.0M
Q2 24
$378.0M
$5.9M
Q1 24
$655.0M
$13.1M
Total Debt
SBGI
SBGI
WSC
WSC
Q4 25
$4.4B
$3.6B
Q3 25
$4.1B
$3.6B
Q2 25
$4.1B
$3.7B
Q1 25
$4.2B
$3.6B
Q4 24
$4.1B
$3.7B
Q3 24
$4.1B
$3.6B
Q2 24
$4.1B
$3.5B
Q1 24
$4.1B
$3.5B
Stockholders' Equity
SBGI
SBGI
WSC
WSC
Q4 25
$443.0M
$856.3M
Q3 25
$347.0M
$1.1B
Q2 25
$361.0M
$1.0B
Q1 25
$436.0M
$1.0B
Q4 24
$583.0M
$1.0B
Q3 24
$415.0M
$1.1B
Q2 24
$340.0M
$1.2B
Q1 24
$333.0M
$1.3B
Total Assets
SBGI
SBGI
WSC
WSC
Q4 25
$5.9B
$5.8B
Q3 25
$5.6B
$6.1B
Q2 25
$5.7B
$6.1B
Q1 25
$5.8B
$6.0B
Q4 24
$5.9B
$6.0B
Q3 24
$5.8B
$6.0B
Q2 24
$5.7B
$6.0B
Q1 24
$6.0B
$6.2B
Debt / Equity
SBGI
SBGI
WSC
WSC
Q4 25
9.84×
4.15×
Q3 25
11.75×
3.39×
Q2 25
11.30×
3.55×
Q1 25
9.56×
3.56×
Q4 24
7.02×
3.62×
Q3 24
9.86×
3.42×
Q2 24
12.08×
2.88×
Q1 24
12.35×
2.63×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SBGI
SBGI
WSC
WSC
Operating Cash FlowLast quarter
$98.0M
$158.9M
Free Cash FlowOCF − Capex
$79.0M
$149.7M
FCF MarginFCF / Revenue
9.4%
26.5%
Capex IntensityCapex / Revenue
2.3%
1.6%
Cash ConversionOCF / Net Profit
0.90×
TTM Free Cash FlowTrailing 4 quarters
$115.0M
$737.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SBGI
SBGI
WSC
WSC
Q4 25
$98.0M
$158.9M
Q3 25
$-36.0M
$191.2M
Q2 25
$122.0M
$205.3M
Q1 25
$5.0M
$206.6M
Q4 24
$198.0M
$178.9M
Q3 24
$210.0M
$-1.6M
Q2 24
$-306.0M
$175.6M
Q1 24
$-4.0M
$208.7M
Free Cash Flow
SBGI
SBGI
WSC
WSC
Q4 25
$79.0M
$149.7M
Q3 25
$-58.0M
$186.9M
Q2 25
$105.0M
$199.0M
Q1 25
$-11.0M
$202.0M
Q4 24
$175.0M
$176.6M
Q3 24
$193.0M
$-4.9M
Q2 24
$-329.0M
$169.4M
Q1 24
$-25.0M
$202.1M
FCF Margin
SBGI
SBGI
WSC
WSC
Q4 25
9.4%
26.5%
Q3 25
-7.5%
33.0%
Q2 25
13.4%
33.8%
Q1 25
-1.4%
36.1%
Q4 24
17.4%
29.3%
Q3 24
21.0%
-0.8%
Q2 24
-39.7%
28.0%
Q1 24
-3.1%
34.4%
Capex Intensity
SBGI
SBGI
WSC
WSC
Q4 25
2.3%
1.6%
Q3 25
2.8%
0.7%
Q2 25
2.2%
1.1%
Q1 25
2.1%
0.8%
Q4 24
2.3%
0.4%
Q3 24
1.9%
0.6%
Q2 24
2.8%
1.0%
Q1 24
2.6%
1.1%
Cash Conversion
SBGI
SBGI
WSC
WSC
Q4 25
0.90×
Q3 25
4.41×
Q2 25
4.28×
Q1 25
4.80×
Q4 24
1.13×
2.01×
Q3 24
2.23×
Q2 24
-18.00×
Q1 24
-0.17×
3.71×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SBGI
SBGI

Distribution Revenue$384.0M46%
Core Advertising Revenue$312.0M37%
Tennis Segment$62.0M7%
Other$40.0M5%
Other Media Non Media Revenuesand Intercompany Revenues$24.0M3%
Political Advertising Revenue$14.0M2%

WSC
WSC

Modular Space Leasing$249.8M44%
Value Added Product And Services$101.0M18%
Portable Storage Leasing$83.0M15%
Delivery Revenue$48.2M9%
Installation Revenue$45.0M8%
Rental Units$19.7M3%
New Units$15.5M3%
Value Added Services$10.3M2%
Other Leasing Related Products And Services$3.8M1%

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