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Side-by-side financial comparison of Stitch Fix, Inc. (SFIX) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Stitch Fix, Inc. is the larger business by last-quarter revenue ($342.1M vs $340.2M, roughly 1.0× Simply Good Foods Co). Simply Good Foods Co runs the higher net margin — 7.4% vs -1.9%, a 9.3% gap on every dollar of revenue. On growth, Stitch Fix, Inc. posted the faster year-over-year revenue change (7.3% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $5.6M). Over the past eight quarters, Simply Good Foods Co's revenue compounded faster (3.0% CAGR vs 1.8%).

Stitch Fix, Inc. is an online personal styling service in the United States. It uses recommendation algorithms and data science to personalize clothing items based on size, budget and style. The company was founded in 2011 and had an initial public offering in 2017 with a valuation of $1.6 billion. Stitch Fix generated $1.6 billion in net revenue in its fiscal year 2023, a decrease of 21% year-over-year and reported 3,297,000 active clients in September 2023. It is headquartered in San Franci...

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

SFIX vs SMPL — Head-to-Head

Bigger by revenue
SFIX
SFIX
1.0× larger
SFIX
$342.1M
$340.2M
SMPL
Growing faster (revenue YoY)
SFIX
SFIX
+7.6% gap
SFIX
7.3%
-0.3%
SMPL
Higher net margin
SMPL
SMPL
9.3% more per $
SMPL
7.4%
-1.9%
SFIX
More free cash flow
SMPL
SMPL
$42.4M more FCF
SMPL
$48.0M
$5.6M
SFIX
Faster 2-yr revenue CAGR
SMPL
SMPL
Annualised
SMPL
3.0%
1.8%
SFIX

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
SFIX
SFIX
SMPL
SMPL
Revenue
$342.1M
$340.2M
Net Profit
$-6.4M
$25.3M
Gross Margin
43.6%
32.3%
Operating Margin
-2.5%
11.0%
Net Margin
-1.9%
7.4%
Revenue YoY
7.3%
-0.3%
Net Profit YoY
-1.7%
-33.7%
EPS (diluted)
$-0.05
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SFIX
SFIX
SMPL
SMPL
Q4 25
$342.1M
$340.2M
Q3 25
$311.2M
Q2 25
$325.0M
$381.0M
Q1 25
$312.1M
Q4 24
$318.8M
$341.3M
Q3 24
$319.6M
$375.7M
Q2 24
$322.7M
$334.8M
Q1 24
$330.4M
$312.2M
Net Profit
SFIX
SFIX
SMPL
SMPL
Q4 25
$-6.4M
$25.3M
Q3 25
$-8.6M
Q2 25
$-7.4M
$41.1M
Q1 25
$-6.5M
Q4 24
$-6.3M
$38.1M
Q3 24
$-36.5M
$29.3M
Q2 24
$-21.3M
$41.3M
Q1 24
$-35.5M
$33.1M
Gross Margin
SFIX
SFIX
SMPL
SMPL
Q4 25
43.6%
32.3%
Q3 25
43.6%
Q2 25
44.2%
36.4%
Q1 25
44.5%
Q4 24
45.4%
38.2%
Q3 24
44.6%
38.8%
Q2 24
45.5%
39.9%
Q1 24
43.4%
37.4%
Operating Margin
SFIX
SFIX
SMPL
SMPL
Q4 25
-2.5%
11.0%
Q3 25
-3.6%
Q2 25
-3.0%
15.6%
Q1 25
-2.9%
Q4 24
-2.8%
16.0%
Q3 24
-13.1%
12.7%
Q2 24
-7.7%
17.6%
Q1 24
-11.5%
15.4%
Net Margin
SFIX
SFIX
SMPL
SMPL
Q4 25
-1.9%
7.4%
Q3 25
-2.8%
Q2 25
-2.3%
10.8%
Q1 25
-2.1%
Q4 24
-2.0%
11.2%
Q3 24
-11.4%
7.8%
Q2 24
-6.6%
12.3%
Q1 24
-10.8%
10.6%
EPS (diluted)
SFIX
SFIX
SMPL
SMPL
Q4 25
$-0.05
$0.26
Q3 25
$-0.06
Q2 25
$-0.06
$0.40
Q1 25
$-0.05
Q4 24
$-0.05
$0.38
Q3 24
$-0.29
$0.29
Q2 24
$-0.18
$0.41
Q1 24
$-0.30
$0.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SFIX
SFIX
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$244.2M
$194.1M
Total DebtLower is stronger
Stockholders' EquityBook value
$204.1M
$1.7B
Total Assets
$530.7M
$2.5B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SFIX
SFIX
SMPL
SMPL
Q4 25
$244.2M
$194.1M
Q3 25
$234.9M
Q2 25
$234.2M
$98.0M
Q1 25
$219.1M
Q4 24
$253.3M
$121.8M
Q3 24
$247.0M
$132.5M
Q2 24
$244.5M
$208.7M
Q1 24
$229.8M
$135.9M
Total Debt
SFIX
SFIX
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Q1 24
$237.7M
Stockholders' Equity
SFIX
SFIX
SMPL
SMPL
Q4 25
$204.1M
$1.7B
Q3 25
$203.0M
Q2 25
$200.4M
$1.8B
Q1 25
$197.8M
Q4 24
$190.5M
$1.8B
Q3 24
$187.0M
$1.7B
Q2 24
$208.9M
$1.7B
Q1 24
$213.3M
$1.6B
Total Assets
SFIX
SFIX
SMPL
SMPL
Q4 25
$530.7M
$2.5B
Q3 25
$480.6M
Q2 25
$484.7M
$2.4B
Q1 25
$472.6M
Q4 24
$507.1M
$2.4B
Q3 24
$486.9M
$2.4B
Q2 24
$537.0M
$2.2B
Q1 24
$538.3M
$2.1B
Debt / Equity
SFIX
SFIX
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×
Q1 24
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SFIX
SFIX
SMPL
SMPL
Operating Cash FlowLast quarter
$10.9M
$50.1M
Free Cash FlowOCF − Capex
$5.6M
$48.0M
FCF MarginFCF / Revenue
1.6%
14.1%
Capex IntensityCapex / Revenue
1.6%
0.6%
Cash ConversionOCF / Net Profit
1.98×
TTM Free Cash FlowTrailing 4 quarters
$4.9M
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SFIX
SFIX
SMPL
SMPL
Q4 25
$10.9M
$50.1M
Q3 25
$7.0M
Q2 25
$20.5M
$101.1M
Q1 25
$-16.2M
Q4 24
$14.3M
$32.0M
Q3 24
$8.2M
$48.9M
Q2 24
$21.7M
$72.8M
Q1 24
$-22.3M
$46.5M
Free Cash Flow
SFIX
SFIX
SMPL
SMPL
Q4 25
$5.6M
$48.0M
Q3 25
$2.8M
Q2 25
$16.0M
$98.9M
Q1 25
$-19.4M
Q4 24
$9.9M
$31.7M
Q3 24
$4.5M
$45.0M
Q2 24
$18.9M
$72.0M
Q1 24
$-26.1M
$46.1M
FCF Margin
SFIX
SFIX
SMPL
SMPL
Q4 25
1.6%
14.1%
Q3 25
0.9%
Q2 25
4.9%
25.9%
Q1 25
-6.2%
Q4 24
3.1%
9.3%
Q3 24
1.4%
12.0%
Q2 24
5.9%
21.5%
Q1 24
-7.9%
14.8%
Capex Intensity
SFIX
SFIX
SMPL
SMPL
Q4 25
1.6%
0.6%
Q3 25
1.4%
Q2 25
1.4%
0.6%
Q1 25
1.0%
Q4 24
1.4%
0.1%
Q3 24
1.2%
1.0%
Q2 24
0.9%
0.2%
Q1 24
1.1%
0.1%
Cash Conversion
SFIX
SFIX
SMPL
SMPL
Q4 25
1.98×
Q3 25
Q2 25
2.46×
Q1 25
Q4 24
0.84×
Q3 24
1.67×
Q2 24
1.76×
Q1 24
1.40×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SFIX
SFIX

Segment breakdown not available.

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

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