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Side-by-side financial comparison of Simply Good Foods Co (SMPL) and Upstart Holdings, Inc. (UPST). Click either name above to swap in a different company.

Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $308.2M, roughly 1.1× Upstart Holdings, Inc.). Simply Good Foods Co runs the higher net margin — 7.4% vs -2.2%, a 9.6% gap on every dollar of revenue. On growth, Upstart Holdings, Inc. posted the faster year-over-year revenue change (44.4% vs -0.3%). Over the past eight quarters, Upstart Holdings, Inc.'s revenue compounded faster (55.4% CAGR vs 3.0%).

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Upstart is an AI lending platform that partners with banks and credit unions to provide consumer loans using non-traditional variables, such as education and employment, to predict creditworthiness.

SMPL vs UPST — Head-to-Head

Bigger by revenue
SMPL
SMPL
1.1× larger
SMPL
$340.2M
$308.2M
UPST
Growing faster (revenue YoY)
UPST
UPST
+44.8% gap
UPST
44.4%
-0.3%
SMPL
Higher net margin
SMPL
SMPL
9.6% more per $
SMPL
7.4%
-2.2%
UPST
Faster 2-yr revenue CAGR
UPST
UPST
Annualised
UPST
55.4%
3.0%
SMPL

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
SMPL
SMPL
UPST
UPST
Revenue
$340.2M
$308.2M
Net Profit
$25.3M
$-6.6M
Gross Margin
32.3%
Operating Margin
11.0%
-2.4%
Net Margin
7.4%
-2.2%
Revenue YoY
-0.3%
44.4%
Net Profit YoY
-33.7%
-171.6%
EPS (diluted)
$0.26
$-0.07

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SMPL
SMPL
UPST
UPST
Q1 26
$308.2M
Q4 25
$340.2M
$296.1M
Q3 25
$277.1M
Q2 25
$381.0M
$257.3M
Q1 25
$213.4M
Q4 24
$341.3M
$219.0M
Q3 24
$375.7M
$162.1M
Q2 24
$334.8M
$127.6M
Net Profit
SMPL
SMPL
UPST
UPST
Q1 26
$-6.6M
Q4 25
$25.3M
$18.6M
Q3 25
$31.8M
Q2 25
$41.1M
$5.6M
Q1 25
$-2.4M
Q4 24
$38.1M
$-2.8M
Q3 24
$29.3M
$-6.8M
Q2 24
$41.3M
$-54.5M
Gross Margin
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
32.3%
Q3 25
Q2 25
36.4%
Q1 25
Q4 24
38.2%
Q3 24
38.8%
Q2 24
39.9%
Operating Margin
SMPL
SMPL
UPST
UPST
Q1 26
-2.4%
Q4 25
11.0%
6.4%
Q3 25
8.5%
Q2 25
15.6%
1.8%
Q1 25
-2.1%
Q4 24
16.0%
-2.2%
Q3 24
12.7%
-27.8%
Q2 24
17.6%
-43.5%
Net Margin
SMPL
SMPL
UPST
UPST
Q1 26
-2.2%
Q4 25
7.4%
6.3%
Q3 25
11.5%
Q2 25
10.8%
2.2%
Q1 25
-1.1%
Q4 24
11.2%
-1.3%
Q3 24
7.8%
-4.2%
Q2 24
12.3%
-42.7%
EPS (diluted)
SMPL
SMPL
UPST
UPST
Q1 26
$-0.07
Q4 25
$0.26
$0.20
Q3 25
$0.23
Q2 25
$0.40
$0.05
Q1 25
$-0.03
Q4 24
$0.38
$-0.01
Q3 24
$0.29
$-0.07
Q2 24
$0.41
$-0.62

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SMPL
SMPL
UPST
UPST
Cash + ST InvestmentsLiquidity on hand
$194.1M
$472.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$1.7B
$733.2M
Total Assets
$2.5B
$3.0B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SMPL
SMPL
UPST
UPST
Q1 26
$472.9M
Q4 25
$194.1M
$652.4M
Q3 25
$489.8M
Q2 25
$98.0M
$395.9M
Q1 25
$599.8M
Q4 24
$121.8M
$788.4M
Q3 24
$132.5M
Q2 24
$208.7M
Total Debt
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Stockholders' Equity
SMPL
SMPL
UPST
UPST
Q1 26
$733.2M
Q4 25
$1.7B
$798.8M
Q3 25
$743.7M
Q2 25
$1.8B
$722.0M
Q1 25
$676.6M
Q4 24
$1.8B
$633.2M
Q3 24
$1.7B
$595.5M
Q2 24
$1.7B
$594.7M
Total Assets
SMPL
SMPL
UPST
UPST
Q1 26
$3.0B
Q4 25
$2.5B
$3.0B
Q3 25
$2.9B
Q2 25
$2.4B
$2.5B
Q1 25
$2.3B
Q4 24
$2.4B
$2.4B
Q3 24
$2.4B
$1.8B
Q2 24
$2.2B
$1.8B
Debt / Equity
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SMPL
SMPL
UPST
UPST
Operating Cash FlowLast quarter
$50.1M
$-133.3M
Free Cash FlowOCF − Capex
$48.0M
FCF MarginFCF / Revenue
14.1%
Capex IntensityCapex / Revenue
0.6%
Cash ConversionOCF / Net Profit
1.98×
TTM Free Cash FlowTrailing 4 quarters
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SMPL
SMPL
UPST
UPST
Q1 26
$-133.3M
Q4 25
$50.1M
$108.6M
Q3 25
$-122.6M
Q2 25
$101.1M
$-120.2M
Q1 25
$-13.5M
Q4 24
$32.0M
$-110.9M
Q3 24
$48.9M
$179.3M
Q2 24
$72.8M
$65.3M
Free Cash Flow
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
$48.0M
$108.4M
Q3 25
$-122.7M
Q2 25
$98.9M
$-120.3M
Q1 25
Q4 24
$31.7M
Q3 24
$45.0M
$179.2M
Q2 24
$72.0M
$65.3M
FCF Margin
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
14.1%
36.6%
Q3 25
-44.3%
Q2 25
25.9%
-46.7%
Q1 25
Q4 24
9.3%
Q3 24
12.0%
110.5%
Q2 24
21.5%
51.1%
Capex Intensity
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
0.6%
0.1%
Q3 25
0.0%
Q2 25
0.6%
0.0%
Q1 25
0.0%
Q4 24
0.1%
0.0%
Q3 24
1.0%
0.1%
Q2 24
0.2%
0.0%
Cash Conversion
SMPL
SMPL
UPST
UPST
Q1 26
Q4 25
1.98×
5.82×
Q3 25
-3.86×
Q2 25
2.46×
-21.43×
Q1 25
Q4 24
0.84×
Q3 24
1.67×
Q2 24
1.76×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

UPST
UPST

Platform and referral fees, net$224.6M73%
Servicing and other fees, net$52.4M17%
Other$31.2M10%

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