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Side-by-side financial comparison of LITHIA MOTORS INC (LAD) and Morgan Stanley (MS). Click either name above to swap in a different company.

Morgan Stanley is the larger business by last-quarter revenue ($17.9B vs $9.2B, roughly 1.9× LITHIA MOTORS INC). Morgan Stanley runs the higher net margin — 24.6% vs 1.5%, a 23.1% gap on every dollar of revenue.

Lithia Motors, Inc. is an American nationwide automotive dealership group headquartered in Medford, Oregon. As of 2025, Lithia is the largest automotive retailer in the United States by revenue, ahead of competitors such as AutoNation and Penske Automotive Group. As of December 31, 2024, Lithia operates 459 dealership locations across the United States, Canada, and the United Kingdom. The company employs approximately 30,000 people worldwide.

Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients include corporations, governments, institutions, and individuals. Morgan Stanley ranked No. 61 in the 2023 Fortune 500 list of the largest United States corporations by total revenue and in the same year ranked No. 30 in the Forbes Global 2000.

LAD vs MS — Head-to-Head

Bigger by revenue
MS
MS
1.9× larger
MS
$17.9B
$9.2B
LAD
Higher net margin
MS
MS
23.1% more per $
MS
24.6%
1.5%
LAD

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
LAD
LAD
MS
MS
Revenue
$9.2B
$17.9B
Net Profit
$136.9M
$4.4B
Gross Margin
14.9%
Operating Margin
3.7%
32.2%
Net Margin
1.5%
24.6%
Revenue YoY
0.3%
Net Profit YoY
-36.6%
EPS (diluted)
$5.90
$2.68

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
LAD
LAD
MS
MS
Q4 25
$9.2B
$17.9B
Q3 25
$9.7B
$18.2B
Q2 25
$9.6B
$16.8B
Q1 25
$9.2B
$17.7B
Q4 24
$9.2B
Q3 24
$9.2B
$15.4B
Q2 24
$9.2B
$15.0B
Q1 24
$8.6B
$15.1B
Net Profit
LAD
LAD
MS
MS
Q4 25
$136.9M
$4.4B
Q3 25
$217.1M
$4.6B
Q2 25
$256.1M
$3.5B
Q1 25
$209.5M
$4.3B
Q4 24
$216.1M
Q3 24
$209.1M
$3.2B
Q2 24
$214.2M
$3.1B
Q1 24
$162.6M
$3.4B
Gross Margin
LAD
LAD
MS
MS
Q4 25
14.9%
Q3 25
15.2%
Q2 25
15.5%
Q1 25
15.4%
Q4 24
15.0%
Q3 24
15.5%
Q2 24
15.4%
Q1 24
15.6%
Operating Margin
LAD
LAD
MS
MS
Q4 25
3.7%
32.2%
Q3 25
4.4%
33.1%
Q2 25
4.4%
27.5%
Q1 25
4.4%
31.3%
Q4 24
4.5%
Q3 24
4.6%
27.4%
Q2 24
4.3%
27.1%
Q1 24
4.0%
29.0%
Net Margin
LAD
LAD
MS
MS
Q4 25
1.5%
24.6%
Q3 25
2.2%
25.3%
Q2 25
2.7%
21.1%
Q1 25
2.3%
24.3%
Q4 24
2.4%
Q3 24
2.3%
20.7%
Q2 24
2.3%
20.5%
Q1 24
1.9%
22.5%
EPS (diluted)
LAD
LAD
MS
MS
Q4 25
$5.90
$2.68
Q3 25
$8.61
$2.80
Q2 25
$9.87
$2.13
Q1 25
$7.94
$2.60
Q4 24
$8.09
Q3 24
$7.80
$1.88
Q2 24
$7.87
$1.82
Q1 24
$5.89
$2.02

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
LAD
LAD
MS
MS
Cash + ST InvestmentsLiquidity on hand
$111.7B
Total DebtLower is stronger
$9.7B
$341.7B
Stockholders' EquityBook value
$6.6B
$111.6B
Total Assets
$25.1B
$1420.3B
Debt / EquityLower = less leverage
1.47×
3.06×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
LAD
LAD
MS
MS
Q4 25
$111.7B
Q3 25
$206.5M
$103.7B
Q2 25
$202.8M
$109.1B
Q1 25
$234.4M
$90.7B
Q4 24
Q3 24
$209.8M
$91.1B
Q2 24
$516.4M
$90.2B
Q1 24
$264.4M
$102.3B
Total Debt
LAD
LAD
MS
MS
Q4 25
$9.7B
$341.7B
Q3 25
$324.1B
Q2 25
$320.1B
Q1 25
$297.0B
Q4 24
$8.2B
Q3 24
$291.2B
Q2 24
$269.9B
Q1 24
$266.1B
Stockholders' Equity
LAD
LAD
MS
MS
Q4 25
$6.6B
$111.6B
Q3 25
$6.8B
$110.0B
Q2 25
$7.0B
$108.2B
Q1 25
$6.8B
$106.8B
Q4 24
$6.7B
Q3 24
$6.6B
$103.6B
Q2 24
$6.4B
$100.7B
Q1 24
$6.4B
$99.2B
Total Assets
LAD
LAD
MS
MS
Q4 25
$25.1B
$1420.3B
Q3 25
$24.5B
$1364.8B
Q2 25
$24.2B
$1353.9B
Q1 25
$23.5B
$1300.3B
Q4 24
$23.1B
Q3 24
$23.3B
$1258.0B
Q2 24
$23.2B
$1212.4B
Q1 24
$22.2B
$1228.5B
Debt / Equity
LAD
LAD
MS
MS
Q4 25
1.47×
3.06×
Q3 25
2.95×
Q2 25
2.96×
Q1 25
2.78×
Q4 24
1.23×
Q3 24
2.81×
Q2 24
2.68×
Q1 24
2.68×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
LAD
LAD
MS
MS
Operating Cash FlowLast quarter
$123.7M
$-2.4B
Free Cash FlowOCF − Capex
$30.5M
FCF MarginFCF / Revenue
0.3%
Capex IntensityCapex / Revenue
1.0%
Cash ConversionOCF / Net Profit
0.90×
-0.55×
TTM Free Cash FlowTrailing 4 quarters
$5.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
LAD
LAD
MS
MS
Q4 25
$123.7M
$-2.4B
Q3 25
$-98.4M
$-3.3B
Q2 25
$9.3M
$11.8B
Q1 25
$322.1M
$-24.0B
Q4 24
$61.8M
Q3 24
$219.3M
Q2 24
$-148.4M
Q1 24
$292.4M
$4.4B
Free Cash Flow
LAD
LAD
MS
MS
Q4 25
$30.5M
Q3 25
$-207.3M
Q2 25
$-70.8M
Q1 25
$253.4M
Q4 24
$-17.7M
Q3 24
$157.1M
Q2 24
$-278.5M
Q1 24
$212.8M
FCF Margin
LAD
LAD
MS
MS
Q4 25
0.3%
Q3 25
-2.1%
Q2 25
-0.7%
Q1 25
2.8%
Q4 24
-0.2%
Q3 24
1.7%
Q2 24
-3.0%
Q1 24
2.5%
Capex Intensity
LAD
LAD
MS
MS
Q4 25
1.0%
Q3 25
1.1%
Q2 25
0.8%
Q1 25
0.7%
Q4 24
0.9%
Q3 24
0.7%
Q2 24
1.4%
Q1 24
0.9%
Cash Conversion
LAD
LAD
MS
MS
Q4 25
0.90×
-0.55×
Q3 25
-0.45×
-0.72×
Q2 25
0.04×
3.34×
Q1 25
1.54×
-5.56×
Q4 24
0.29×
Q3 24
1.05×
Q2 24
-0.69×
Q1 24
1.80×
1.28×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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