HARLEY-DAVIDSON, INC.HOGEarnings & Financial Report
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...
Revenue
$1.0B
Gross Profit
$298.9M
Operating Profit
$112.4M
Net Profit
$107.6M
Gross Margin
28.5%
Operating Margin
10.7%
Net Margin
10.2%
YoY Growth
-22.6%
EPS
$0.88
HARLEY-DAVIDSON, INC. Q2 FY2025 Financial Summary
HARLEY-DAVIDSON, INC. reported revenue of $1.0B (down 22.6% YoY) for Q2 FY2025, with a net profit of $107.6M (down 50.7% YoY) (10.2% margin). Cost of goods sold was $750.8M, operating expenses totaled $186.4M.
Key Financial Metrics
| Total Revenue | $1.0B |
|---|---|
| Net Profit | $107.6M |
| Gross Margin | 28.5% |
| Operating Margin | 10.7% |
| Report Period | Q2 FY2025 |
Revenue Breakdown
HARLEY-DAVIDSON, INC. Q2 FY2025 revenue of $1.0B breaks down across 4 segments, led by Motorcycles at $778.1M (74.1% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| Motorcycles | $778.1M | 74.1% |
| Other | $205.6M | 19.6% |
| Other Income Financial Services | $42.5M | 4.0% |
| Livewire Segment | $6.0M | 0.6% |
HARLEY-DAVIDSON, INC. Revenue by Segment — Quarterly Trend
HARLEY-DAVIDSON, INC. revenue by segment across the last 4 reported quarters, showing how each business line (such as Motorcycles and Other) has evolved quarter over quarter.
| Segment | Q4 FY2025 | Q3 FY2025 | Q2 FY2025 | Q1 FY2025 |
|---|---|---|---|---|
| Motorcycles | $193.9M | $821.9M | $778.1M | $863.9M |
| Other | $63.8M | $23.2M | $205.6M | $13.8M |
| Other Income Financial Services | $59.8M | $62.9M | $42.5M | — |
| Livewire Segment | $11.4M | $5.6M | $6.0M | $2.7M |
HARLEY-DAVIDSON, INC. Annual Revenue by Year
HARLEY-DAVIDSON, INC. annual revenue history includes year-by-year totals (for example, 2025 revenue was $3.6B).
| Year | Annual Revenue |
|---|---|
| 2025 | $3.6B |
| 2024 | $4.1B |
| 2023 | $4.9B |
| 2022 | $4.9B |
HARLEY-DAVIDSON, INC. Quarterly Revenue & Net Profit History
HARLEY-DAVIDSON, INC. results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 FY2025 | $390.5M | -9.4% | $-282.6M | -72.3% |
| Q3 FY2025 | $1.1B | +22.5% | $377.4M | 35.0% |
| Q2 FY2025 | $1.0B | -22.6% | $107.6M | 10.2% |
| Q1 FY2025 | $1.1B | -26.8% | $133.1M | 12.3% |
| Q4 FY2024 | $430.9M | -46.6% | $-118.4M | -27.5% |
| Q3 FY2024 | $881.2M | -32.5% | $119.0M | 13.5% |
| Q2 FY2024 | $1.4B | +12.5% | $218.3M | 16.1% |
| Q1 FY2024 | $1.5B | -5.4% | $234.9M | 15.9% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $1.48B | $1.36B | $881.2M | $430.9M | $1.08B | $1.05B | $1.08B | $390.5M |
| YoY Growth | -5.4% | 12.5% | -32.5% | -46.6% | -26.8% | -22.6% | 22.5% | -9.4% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $12.33B | $12.76B | $13.03B | $11.88B | $12.38B | $12.05B | $10.57B | $8.04B |
| Liabilities | $9.00B | $9.32B | $9.60B | $8.72B | $9.20B | $8.73B | $6.99B | $4.90B |
| Equity | $3.34B | $3.44B | $3.43B | $3.17B | $3.18B | $3.32B | $3.57B | $3.14B |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $104.0M | $473.6M | $353.0M | $133.2M | $141.5M | $368.0M | $-92.6M | $152.0M |