HARLEY-DAVIDSON, INC.HOGEarnings & Financial Report
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...
Revenue
$1.4B
Gross Profit
$431.3M
Operating Profit
$241.1M
Net Profit
$218.3M
Gross Margin
31.8%
Operating Margin
17.8%
Net Margin
16.1%
YoY Growth
12.5%
EPS
$1.63
HARLEY-DAVIDSON, INC. Q2 FY2024 Financial Summary
HARLEY-DAVIDSON, INC. reported revenue of $1.4B (up 12.5% YoY) for Q2 FY2024, with a net profit of $218.3M (up 22.6% YoY) (16.1% margin). Cost of goods sold was $924.0M, operating expenses totaled $190.2M.
Key Financial Metrics
| Total Revenue | $1.4B |
|---|---|
| Net Profit | $218.3M |
| Gross Margin | 31.8% |
| Operating Margin | 17.8% |
| Report Period | Q2 FY2024 |
HARLEY-DAVIDSON, INC. Annual Revenue by Year
HARLEY-DAVIDSON, INC. annual revenue history includes year-by-year totals (for example, 2025 revenue was $3.6B).
| Year | Annual Revenue |
|---|---|
| 2025 | $3.6B |
| 2024 | $4.1B |
| 2023 | $4.9B |
| 2022 | $4.9B |
HARLEY-DAVIDSON, INC. Quarterly Revenue & Net Profit History
HARLEY-DAVIDSON, INC. results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 FY2025 | $390.5M | -9.4% | $-282.6M | -72.3% |
| Q3 FY2025 | $1.1B | +22.5% | $377.4M | 35.0% |
| Q2 FY2025 | $1.0B | -22.6% | $107.6M | 10.2% |
| Q1 FY2025 | $1.1B | -26.8% | $133.1M | 12.3% |
| Q4 FY2024 | $430.9M | -46.6% | $-118.4M | -27.5% |
| Q3 FY2024 | $881.2M | -32.5% | $119.0M | 13.5% |
| Q2 FY2024 | $1.4B | +12.5% | $218.3M | 16.1% |
| Q1 FY2024 | $1.5B | -5.4% | $234.9M | 15.9% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $1.48B | $1.36B | $881.2M | $430.9M | $1.08B | $1.05B | $1.08B | $390.5M |
| YoY Growth | -5.4% | 12.5% | -32.5% | -46.6% | -26.8% | -22.6% | 22.5% | -9.4% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $12.33B | $12.76B | $13.03B | $11.88B | $12.38B | $12.05B | $10.57B | $8.04B |
| Liabilities | $9.00B | $9.32B | $9.60B | $8.72B | $9.20B | $8.73B | $6.99B | $4.90B |
| Equity | $3.34B | $3.44B | $3.43B | $3.17B | $3.18B | $3.32B | $3.57B | $3.14B |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $104.0M | $473.6M | $353.0M | $133.2M | $141.5M | $368.0M | $-92.6M | $152.0M |