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Side-by-side financial comparison of GoPro, Inc. (GPRO) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $201.7M, roughly 1.7× GoPro, Inc.). On growth, GoPro, Inc. posted the faster year-over-year revenue change (0.4% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $15.0M). Over the past eight quarters, GoPro, Inc.'s revenue compounded faster (13.9% CAGR vs 3.0%).

GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company is based in San Mateo, California.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

GPRO vs SMPL — Head-to-Head

Bigger by revenue
SMPL
SMPL
1.7× larger
SMPL
$340.2M
$201.7M
GPRO
Growing faster (revenue YoY)
GPRO
GPRO
+0.7% gap
GPRO
0.4%
-0.3%
SMPL
More free cash flow
SMPL
SMPL
$33.0M more FCF
SMPL
$48.0M
$15.0M
GPRO
Faster 2-yr revenue CAGR
GPRO
GPRO
Annualised
GPRO
13.9%
3.0%
SMPL

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
GPRO
GPRO
SMPL
SMPL
Revenue
$201.7M
$340.2M
Net Profit
$25.3M
Gross Margin
31.8%
32.3%
Operating Margin
-4.1%
11.0%
Net Margin
7.4%
Revenue YoY
0.4%
-0.3%
Net Profit YoY
-33.7%
EPS (diluted)
$-0.06
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GPRO
GPRO
SMPL
SMPL
Q4 25
$201.7M
$340.2M
Q3 25
$162.9M
Q2 25
$152.6M
$381.0M
Q1 25
$134.3M
Q4 24
$200.9M
$341.3M
Q3 24
$258.9M
$375.7M
Q2 24
$186.2M
$334.8M
Q1 24
$155.5M
$312.2M
Net Profit
GPRO
GPRO
SMPL
SMPL
Q4 25
$25.3M
Q3 25
$-21.3M
Q2 25
$-16.4M
$41.1M
Q1 25
$-46.7M
Q4 24
$38.1M
Q3 24
$-8.2M
$29.3M
Q2 24
$-47.8M
$41.3M
Q1 24
$-339.1M
$33.1M
Gross Margin
GPRO
GPRO
SMPL
SMPL
Q4 25
31.8%
32.3%
Q3 25
35.1%
Q2 25
35.8%
36.4%
Q1 25
32.1%
Q4 24
34.7%
38.2%
Q3 24
35.5%
38.8%
Q2 24
30.5%
39.9%
Q1 24
34.1%
37.4%
Operating Margin
GPRO
GPRO
SMPL
SMPL
Q4 25
-4.1%
11.0%
Q3 25
-9.8%
Q2 25
-9.2%
15.6%
Q1 25
-33.7%
Q4 24
-19.5%
16.0%
Q3 24
-3.1%
12.7%
Q2 24
-25.0%
17.6%
Q1 24
-26.6%
15.4%
Net Margin
GPRO
GPRO
SMPL
SMPL
Q4 25
7.4%
Q3 25
-13.0%
Q2 25
-10.8%
10.8%
Q1 25
-34.8%
Q4 24
11.2%
Q3 24
-3.2%
7.8%
Q2 24
-25.7%
12.3%
Q1 24
-218.1%
10.6%
EPS (diluted)
GPRO
GPRO
SMPL
SMPL
Q4 25
$-0.06
$0.26
Q3 25
$-0.13
Q2 25
$-0.10
$0.40
Q1 25
$-0.30
Q4 24
$-0.22
$0.38
Q3 24
$-0.05
$0.29
Q2 24
$-0.31
$0.41
Q1 24
$-2.24
$0.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GPRO
GPRO
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$49.7M
$194.1M
Total DebtLower is stronger
$44.3M
Stockholders' EquityBook value
$76.5M
$1.7B
Total Assets
$428.0M
$2.5B
Debt / EquityLower = less leverage
0.58×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GPRO
GPRO
SMPL
SMPL
Q4 25
$49.7M
$194.1M
Q3 25
$152.8M
Q2 25
$58.6M
$98.0M
Q1 25
$69.6M
Q4 24
$102.8M
$121.8M
Q3 24
$130.2M
$132.5M
Q2 24
$133.0M
$208.7M
Q1 24
$133.7M
$135.9M
Total Debt
GPRO
GPRO
SMPL
SMPL
Q4 25
$44.3M
Q3 25
$43.9M
Q2 25
Q1 25
Q4 24
$0
Q3 24
$93.1M
$397.5M
Q2 24
$92.9M
$237.7M
Q1 24
$92.7M
$237.7M
Stockholders' Equity
GPRO
GPRO
SMPL
SMPL
Q4 25
$76.5M
$1.7B
Q3 25
$80.5M
Q2 25
$97.9M
$1.8B
Q1 25
$110.0M
Q4 24
$151.7M
$1.8B
Q3 24
$183.9M
$1.7B
Q2 24
$184.7M
$1.7B
Q1 24
$224.9M
$1.6B
Total Assets
GPRO
GPRO
SMPL
SMPL
Q4 25
$428.0M
$2.5B
Q3 25
$538.6M
Q2 25
$439.0M
$2.4B
Q1 25
$462.5M
Q4 24
$543.7M
$2.4B
Q3 24
$661.6M
$2.4B
Q2 24
$556.8M
$2.2B
Q1 24
$575.8M
$2.1B
Debt / Equity
GPRO
GPRO
SMPL
SMPL
Q4 25
0.58×
Q3 25
0.55×
Q2 25
Q1 25
Q4 24
0.00×
Q3 24
0.51×
0.23×
Q2 24
0.50×
0.14×
Q1 24
0.41×
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GPRO
GPRO
SMPL
SMPL
Operating Cash FlowLast quarter
$15.6M
$50.1M
Free Cash FlowOCF − Capex
$15.0M
$48.0M
FCF MarginFCF / Revenue
7.4%
14.1%
Capex IntensityCapex / Revenue
0.3%
0.6%
Cash ConversionOCF / Net Profit
1.98×
TTM Free Cash FlowTrailing 4 quarters
$-24.0M
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GPRO
GPRO
SMPL
SMPL
Q4 25
$15.6M
$50.1M
Q3 25
$12.2M
Q2 25
$8.8M
$101.1M
Q1 25
$-57.2M
Q4 24
$-25.1M
$32.0M
Q3 24
$-2.2M
$48.9M
Q2 24
$605.0K
$72.8M
Q1 24
$-98.4M
$46.5M
Free Cash Flow
GPRO
GPRO
SMPL
SMPL
Q4 25
$15.0M
$48.0M
Q3 25
$11.2M
Q2 25
$8.3M
$98.9M
Q1 25
$-58.5M
Q4 24
$-25.5M
$31.7M
Q3 24
$-4.2M
$45.0M
Q2 24
$-111.0K
$72.0M
Q1 24
$-99.4M
$46.1M
FCF Margin
GPRO
GPRO
SMPL
SMPL
Q4 25
7.4%
14.1%
Q3 25
6.9%
Q2 25
5.4%
25.9%
Q1 25
-43.5%
Q4 24
-12.7%
9.3%
Q3 24
-1.6%
12.0%
Q2 24
-0.1%
21.5%
Q1 24
-63.9%
14.8%
Capex Intensity
GPRO
GPRO
SMPL
SMPL
Q4 25
0.3%
0.6%
Q3 25
0.6%
Q2 25
0.3%
0.6%
Q1 25
1.0%
Q4 24
0.2%
0.1%
Q3 24
0.8%
1.0%
Q2 24
0.4%
0.2%
Q1 24
0.6%
0.1%
Cash Conversion
GPRO
GPRO
SMPL
SMPL
Q4 25
1.98×
Q3 25
Q2 25
2.46×
Q1 25
Q4 24
0.84×
Q3 24
1.67×
Q2 24
1.76×
Q1 24
1.40×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GPRO
GPRO

Subscription And Services$106.3M53%
Other$95.4M47%

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

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